12 Lessons Learned While Marketing “The 4-Hour Body”

12 Lessons Learned While Marketing “The 4-Hour Body”

Charlie’s job entails many things. Feeding tigers not excluded. Charlie Hoehn first reached out to me through Ramit Sethi in 2008. Almost three years later, he is still working with me. Here is his initial e-mail routed to Ramit, which I think is instructional for those looking for mentorship of some type: ———- Forwarded message …

From First TV to Dr. Oz – How to Get Local Media…Then National Media

From First TV to Dr. Oz – How to Get Local Media…Then National Media

(Photo: Dyobmit) Let’s start with what you think you want. “I want to get on Oprah eventually, and we’ve been pitching The New York Times, who’s interested.” Good news or game over? I hear some version of this on a weekly basis from start-up founders. Sadly, most of them aren’t prepared for national media and …

How Tim Ferriss Makes Money (and Other Things)

Two days ago, I saw the following tweet: @tferriss so self-promo by referring to yourself in the third person can work. It’s ironic given the content of this http://su.pr/3BZbFL This was in response to my tweet, which read: Inc. Magazine – Tim Ferriss on the Pitfalls of Personal Branding: http://su.pr/3BZbFL Ironic? Not really. Let me …

Have a Good Eye for Ads? Try the (Lucrative) 4-Hour Body Experiment…

Have a Good Eye for Ads? Try the (Lucrative) 4-Hour Body Experiment…

(Image: X-ray Delta One) Some of you have no doubt noticed that I’ve been experimenting with advertising for several months, whether at the top-right, through skyscrapers in the sidebar, or even under posts on a rare occasion. It’s been a learning experience. Sometimes, it doesn’t turn out totally awesome. Case in point: I think I …

How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times

How Tucker Max Got Rejected by Publishing and Still Hit #1 New York Times

The infamous Tucker Max, self-proclaimed asshole. (Photo: Randy Stewart/blog.stewtopia.com) Preface: I’ve debated doing this post for a long while. Today I bite the bullet. Part of my job is introducing you to valuable lessons and interesting people you might not find otherwise. “Interesting” takes many forms. Keep that in mind, and keep an open mind, …

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

How Authors Really Make Money: The Rebirth of Seth Godin and Death of Traditional Publishing

What do the economics of publishing look like… really? (Photo: thinkpanama) (Special thanks to my agent, Steve Hanselman, and my anonymous sources within the world’s biggest publishing houses) Print is dead! This has become a popular headline, and a great way to get quoted, as Nicholas Negroponte has shown. Iconic author Seth Godin, after 12 …

From CEOs to Opera Singers – How to Harness the "Superstar Effect"

From CEOs to Opera Singers – How to Harness the "Superstar Effect"

Sumo stable in Tokyo, Japan: you don’t need to be a superstar to use the Superstar Effect. The following is a guest post by Cal Newport, MIT Ph.D and all-around whiz on competing against the odds. His discussion — and suggested uses — of the “superstar effect” and corollary are mirrored in what I tell …

The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

The Way of the Dodo — How to Sell 10,000 iPad Cases at $60 Each (and Other Lessons Learned)

DODOcase, one of more than 1,000 businesses created in the last six months, has sold more than 10,000 units at $60 each. From today’s New York Times coverage of the Shopify/4-Hour Workweek build-a-business competition that just ended: To encourage early, positive buzz among Apple iPad buyers, Mr. Dalton [of DODOcase] hired street teams via Craigslist …

Tim Ferriss Scam! Practical Tactics for Dealing with Haters

Tim Ferriss Scam! Practical Tactics for Dealing with Haters

Brute force seldom works with haters. Redirection does. (Photo: Deadstar 2.0) I recently spent a week in Amsterdam enjoying bicycles, canals, Queensday, and… ahem… coffee shops. For real. Honest. The best coffee I’ve had in Europe has to be De Koffie Salon. I also gave a short keynote at The NextWeb about how to deal …