This story is about the launch of Harry’s, a new men’s grooming brand.
Specifically, it will explain how they gathered nearly 100,000 email addresses in one week (!). This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success. It’s similar in depth to my previous how-to post, Hacking Kickstarter: How to Raise $100,000 in 10 Days.
This post is of great personal interest to me, as I’ll be doing a ton of fun stuff with email soon. For a sneak peek, click here. Now, on to Harry’s…
Harry’s started small and grew quickly. They now have 40 domestic employees, an online store, a barbershop in New York, and a thriving online magazine called Five O’Clock. Harry’s also recently raised 100+ million dollars to buy the 94-year-old German factory that makes it blades. By doing so, they added 427 people to their team. Today, you can find Harry’s products on harrys.com, in select J Crew stores, and at more than 65 men’s boutiques and hotels across the country.
This is piece was written by Jeff Raider, Co-Founder and Co-CEO of Harry’s, with input from key members of the Harry’s team.
Prior to Harry’s, Jeff co-founded Warby Parker, a brand offering designer-like eyewear at lower prices, which also helped pioneer the “buy one, give one” model.
Enjoy!… Read More