How to Gather 100,000 Emails in One Week (Includes Successful Templates, Code, Everything You Need)

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This story is about the launch of Harry’s, a new men’s grooming brand.

Specifically, it will explain how they gathered nearly 100,000 email addresses in one week (!).  This post includes all the email templates, open-source code, and insider tricks that you can use to replicate their success.  It’s similar in depth to my previous how-to post, Hacking Kickstarter: How to Raise $100,000 in 10 Days.

This post is of great personal interest to me, as I’ll be doing a ton of fun stuff with email soon.  For a sneak peek, click here.  Now, on to Harry’s…

Harry’s started small and grew quickly.  They now have 40 domestic employees, an online store, a barbershop in New York, and a thriving online magazine called Five O’Clock. Harry’s also recently raised 100+ million dollars to buy the 94-year-old German factory that makes it blades.  By doing so, they added 427 people to their team. Today, you can find Harry’s products on harrys.com, in select J Crew stores, and at more than 65 men’s boutiques and hotels across the country.

This is piece was written by Jeff Raider, Co-Founder and Co-CEO of Harry’s, with input from key members of the Harry’s team.

Prior to Harry’s, Jeff co-founded Warby Parker, a brand offering designer-like eyewear at lower prices, which also helped pioneer the “buy one, give one” model.

Enjoy!… Read More

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How to Write a Bestselling Book This Year — The Definitive Resource List and How-To Guide

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If you want to write a bestselling book, don’t reinvent the wheel.

I get at least a dozen email a week from friends who want to write books.

After three #1 bestsellers from 2007 to 2012, and publishing in 35+ countries, I’ve tried a lot. Having experimented with everything from “traditional” (Random House) to Amazon Publishing, from BitTorrent Bundles to self-publishing audiobooks, I’ve developed strong opinions about…

- What works and what doesn’t.
– What sucks and what doesn’t.
– What makes the most money and what doesn’t.

This post is intended to answer all of the most common questions I get, including:
– “Should I publish traditionally or self-publish?”
– “How does a first-time author get a 7-figure book advance?”
– “How do I get a good agent or publisher? Do I even need an agent?”
– “What does the ‘bestseller list’ really mean? How do you get on one?”
– “What are your top marketing tips if I have little or no budget?”
– “What are the biggest wastes of time? The things to avoid?”
– And so on… Read More

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How to Dominate Any Tradeshow, and Why Even Solo Entrepreneurs Should Try

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Lance Kalish and Ido Leffler Yes To Carrots
Lance Kalish and Ido Leffler of Yes To Carrots

Intro by Tim

How do you build a multi-million dollar global business?

Well, you might start by visiting Israel and negotiating the rights to an unknown brand (Yes To Carrots)…found in 16 stores. Then, you might use cold calling artistry and Jedi mind tricks to get carried by Walgreen’s in its 7,000+ stores. Next, you might get your product into 25,000+ stories internationally and smile when you see Rosario Dawson using your goods publicly. Now, as the happy ending (of sorts), every 6 seconds in the US, someone buys a Yes To product!

But that’s leaving out the details, isn’t it? I hate business articles and books that do that.

I’ve known Ido Leffler, Yes To’s co-founder, for ages. I met him at a Summit Series event in Miami. His trademark hug was the first thing that caught my attention: inexplicably slow-motion and super gentle, as if he were cradling a baby panda. Of course, there’s his subtle Australian accent and persuasive (and deliberately less subtle) Israeli chutzpah. Who the hell was this guy? I’ve come to love him, but perhaps more important to you, I’ve come to love his methods. He deconstructs problems like Sherlock Holmes with a twist of Richard Branson… Read More

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Marc Ecko’s 10 Rules for Getting "Influencer" Attention

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marc_ecko_-_Google_Search

The dream is simple: get your product in the hands of celebrities or “influencers,” and they create a ripple effect that skyrockets you to fame and fortune.

What if Kim Kardashian tweets about you?
What if Hugh Jackman wears your custom shirts on the red carpet?
What if a top blogger includes you in a top-10 list?
What if you got a mention on The Office or another primetime show?

Sadly, sampling to “stars” seldom works out.

People who move the needle get a TON of stuff sent to them. The pic below is just part of my mail, and I’m not even a real celeb! Blurb and blog promotion requests received in one day, with the exception of one book:

One day's blurb and blog requests

So…how do YOU break through the noise?

This guest post will teach you. It’s written by Marc Ecko, founder of Marc Ecko Enterprises, a global fashion and lifestyle company. I wanted Marc to write this post because — in my opinion — he’s an expert at selling yourself without selling out. As CNBC put it, “Marc is living proof that you can be a marketing and business whiz and still be a true artist.”

Once a graffiti artist with no connections, Marc left the safety net of pharmacy school to start his own clothing company. Using hustle and creativity, he turned a $5,000 bag of cash into a global corporation worth hundreds of millions of dollars.

He created a lot of this success by repeatedly getting his products to impossible-to-reach icons (e.g. Spike Lee, Chuck D) and planning elaborate PR stunts (e.g. Air Force One graffiti hoax; buying Barry Bonds’ homerun record baseball and letting online votes determine its fate).

This post will explain his 10 rules — the do’s and don’ts — of his unique “swag bomb” approach to getting influencer attention. I agree with all of them.

Enjoy, replicate, and prosper… Read More

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How to Get National Press With No Budget (Plus: One Year of Mentorship from Alexis Ohanian)

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Preface from Tim

This is the second post by Alexis Ohanian for Entrepreneurship Week on this blog. Here is the first post, which covers his founding of reddit, which he later sold for millions of dollars.

This post covers a critical topic: how to get massive attention for your company from national media. How do you pitch press? Develop relationships with influential journalists?  The real answers might surprise you.

Most books and articles on this subject are pure BS. Speaking as someone who’s been on magazine covers (Outside, Inc. Magazine) and section covers (NYT Style Section, Travel Section), I can tell you: there is a science to this.

Alexis is a master. Enjoy.

Enter Alexis

I’m back!

Tim very kindly invited me back to give you another excerpt from my book that draws from all my experience over six years as a Y Combinator advisor and startup investor (70+ companies).

I want to help you do what Steve and I did (not in costume) to grow reddit into the top-50 website it is today… with a total advertising budget of a few hundred dollars. I spent that all on stickers… Read More

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Tim Ferriss Interviews Neil Strauss, 7x New York Times Bestselling Author, on the Creative Process

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Did you enjoy this sample of creativeLIVE content?

If so, you’ll love my extended interview of author Neil Strauss on The Tim Ferriss Show podcast. Click below to stream or you can find it on iTunes (see #15):

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Case Studies: How to Build Online Businesses That Gross $250,000+ Per Month

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Debbie Sterling’s GoldieBlox is now grossing $300,000+ per month.

My specialty is modeling success. I analyze what works and ask: what recipe can I find that others can use?

In this post, we’ll dissect five successful online businesses. Some of them (e.g. GoldieBlox) are now grossing $300,000+ per month…and it’s the founder’s first company! One (Fresh-Tops) has gone from 1 to 20 employees in six months. Some of the other stats are even more impressive.

The highest monthly sales by a contestant in the FIRST two months of starting, excluding any pre-existing businesses, was $196,811. How would that change your life?

Out of more than 10,000 contestants in one of the last Shopify Build-a-Business Competitions, these five businesses are those that sold the most in completely different categories:

Design, Art and Home
Gadgets and Electronics
Fashion and Apparel
Canadian [Because Shopify is based in Canada. Go Canucks!]
Everything Else

So… What do they all have in common? And what can you replicate on your own?

For both questions, the answer is: more than you think.

[Sidenote: Have you seen the brand-new competition, launched yesterday? Grand prize is an all-expenses-paid trip to Necker Island, Richard Branson's private island, to be mentored for a week by Richard, yours truly, Seth Godin, and a bunch of amazing folks. Check out this description.]

Without further ado, let’s analyze these five rock stars, looking at what they did right and, just as important, what they did wrong… Read More

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