The 4-Hour Chef Launch — Marketing/PR Summary of Week One


What a whirlwind of a week!

For those of you interested in how I sequence launches, or how punishing the last 7 days have been, or what’s required if you want a shot at #1 New York Times or BookScan, below is a very partial list of media coverage and partnerships. They are in rough chronological order. If I missed anyone, please let me know in the comments!

I’ve done more here than in my last two book launches combined, and reader results (Twitter examples here) have made it all worth it.

I was pleasantly surprised by how many bookstores are now stocking The 4-Hour Chef, which sat at Amazon #2 for most of this week (Diary of a Wimpy Kid is a juggernaut, but Ina Garten is my real competition).  According to my readers on Facebook, stocking stores now include Tattered Cover, Copperfields, Powell’s, Elliot Bay, Vroman’s, Prairie Lights, Changing Hands, Boulder Bookstore, and even some Books Inc. (my local fave).  Barnes & Noble continues to boycott nationwide, but indies are picking it up, which makes me very happy, of course.  It’s exactly where I want a 600+-page full-color book!

Last but not least, sincere thanks to everyone who’s left Amazon reviews!

If you have read the book (or are reading), pretty please take 30 seconds to leave a short review — it would really mean the world to me.  Just click here.  I have read every review and commented on many of them.  At the very least, if you take a look here, there are some great conspiracy theories in the 1-star reviews.  Many folks don’t seem to grasp the idea of ADVANCED copies of books, which all authors send out, often in the hundreds. Doing the same doesn’t make me a Scooby-Doo villain or clever mastermind, alas.

Now, to an incomplete list of media from the past 168 hours or so, excluding national advertising…

Offline/traditional names

USA Today‘4-Hour’ author Timothy Ferriss returns as a chef
The New York Times – Fête Accompli | 4-Hour Feasting
The Wall Street Journal – ‘4-Hour’ Man Masters Food, The Good Life
Bon Appetit – A Bird in the Pan: Testing “The 4-Hour Chef”
Outside MagazineFrom Modern to Mallman (one of three online, also a print piece)
Wired Magazine – “Better, Faster, Smarter” (Tim Ferriss tests smart drugs) — not yet online but in Dec print.
CBS This Morning (Charlie Rose, Gayle King)Timothy Ferriss talks food, life lessons
WNYC – The 4-Hour Chef: Lengthy Book Offers Short Cut to Kitchen Excellence
Fox & Friends‘Recipe’ for Success
The New York PostRequired Reading
Dr. Oz (almost an hour total on TV, plus online)Health-boosting Secrets From The 4-Hour Chef Tim Ferriss
Dr. OzTim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 1
Dr. OzTim Ferriss’ Plan to Master Cooking in 4 Hours, Pt 2
Dr. OzTim Ferriss’ Vitamin-Rich Recipes


BitTorrent (160 million+ users — more coming on this)
Panera Bread (1,500+ locations)
TaskRabbit (1,000s of hours saved)
Rally (1,000+ books sold)
Samovar Tea Lounges (SF) (1000s of people relaxed!) –  Signed copies at every location!

Blogs/online press

PaidContentFerriss: Even if I sell a million Kindle books, some people will call it a failure
PaleoHacksIf you could become world-class in anything in 2013, what would it be?
BoingBoingTim Ferriss’s new book about learning
The Huffington PostNew Timothy Ferriss Book, ‘4-Hour Chef’, Has A Great Trailer (VIDEO)
Small Business TrendsRetailers Fight Amazon with Ferriss Boycott
Seeking AlphaAmazon Is Crushing It
Digital JournalReview: ‘The 4-Hour Chef’ is more than just a cookbook
TechCrunchWith Amazon Publishing Stonewalled By Retailers, Tim Ferriss Taps BitTorrent To Market His New Book (and more press here)
The Huffington Post“4-Hour Chef” Tim Ferriss Reveals Secrets of Meta-Learning and Living the Good Life
Ramit Sethi – Live webcast w/ Tim Ferriss this Wednesday, 9PM EST
Danny RoddyMy Interview With Bad Ass Mother Fucker Tim Ferriss
LivestrongMake Better Meals In Less Time
TubeFilterWith Help Of YouTube, Tim Ferriss Makes Book Trailers Go Viral
MetroThe art of learning
Goins WriterHow to Become World-class at Anything: An Interview with Tim Ferriss
Entrepreneurs-JourneyTim Ferriss Talks About His Latest Book “The 4-Hour Chef”, How To Learn Anything In Half The Time And Why He Went To Sniper School
99UTim Ferriss: On The Creative Process And Getting Your Work Noticed
The Art of ManlinessHow to Make the Best Beef Jerky in the World
Cooking for EngineersCrunchy Bloody Mary
InsideHookCulinary Design
Man Vs. DebtRapidly Learn Any Skill (Including Cooking): An Interview with Tim Ferriss about “The 4-Hour Chef”
GreatistThe 4-Hour Chef: Tim Ferriss’ Crazy, Brilliant Cookbook
Personal Branding BlogPersonal Branding Interview: Tim Ferriss on The 4-Hour Chef
5 Minutes for MomAn Interview with Tim Ferriss- Author of The 4-Hour Chef
SlashfilmAuthor Tim Ferriss Lists His Favorite Cooking TV Shows and Movies
AskMenTim Ferriss On The 4-Hour Chef
AppSumoThe 4-Hour Chef launches and we got exclusives for you
ForbesWhat Cooking Can Teach You About Learning
Chronicles of StrengthHow to Learn Anything: Pat Flynn Interviews Tim Ferriss on The 4-Hour Chef
RunkeeperWe’re giving away 20 copies of Tim Ferriss’s new book!
LifehackerI’m Tim Ferriss, and This Is How I Work
Shira Lazar: What’s TrendingHow to Complete All Your Facebook Tasks in Just 4 Hours: A Tim Ferriss Presentation
GothamistAfter Thanksgiving, Go On A Manhattan Food Marathon
Refinery29How To Get Into Every Resto In Town, A Primer By Tim Ferriss
The GrindstoneTim Ferriss Will Teach You How To Cook In 4 Hours And Conquer The World
Food BabeThe 4-Hour Chef – The Coolest Cookbook I’ve Ever Read
KrisKrisThe 4-Hour Chef – Interview With Bestselling Author Tim Ferriss
Wellness MamaHow to Cook Like A Pro and Learn Anything
BoingBoingTimothy Ferriss: Cheat Sheets for Everything
Cracked8 Cheap Ways to Fake Being a Pro Chef
The Huffington PostThe Anti-Hunter’s First Hunt (Exclusive Excerpt)
Gear PatrolInterview: Tim Ferriss on Steak, Kitchen Tools and the Return of the Polymath
AskMen – The 4-Hour Chef: Exclusive Look: Tim Ferriss’ New Book
Wall Street Cheat SheetTim Ferriss: The 4-Hour Chef Controversy Displays the Future of Publishing
SmartPassiveIncome – Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing and More
Social Triggers
The simple path to becoming a highly-paid expert (new podcast with Tim Ferriss)
AllFacebookHumor: How To Complete All Of Your Daily Facebook Tasks In Just Four Hours
Business InsiderThe 4-Step Process For Mastering Any Skill
LifehackerUse Tim Ferriss’ Four-Step Process to Master New Skills
Cook Taste EatPork Loin with Walnut Purée, Poached Carrots and Bacon Frisée Salad
Evernote BlogHow Tim Ferriss Used Evernote to Write His New Book, The 4-Hour Chef
Yelp! BlogTim Ferriss, author of “The 4-Hour Chef,” talks Yelp, favorite San Francisco restaurants and eating brains


Andrew Zimmern: Go Fork Yourself PodcastGo Fork Yourself: Tim Ferriss & The Four-Hour Chef
creativeLIVEThe 4-Hour™ Life: Healthy, Wealthy and Wise
The Joe Rogan ExperienceJRE #285 – Tim Ferriss, Brian Redban
The Robb Wolf PodcastEpisode 159
Firepole Marketing – 4-Hour Book Launch Advice from Tim Ferriss
Shira Lazar: What’s Trending“4-Hour Chef” Tim Ferriss Reveals Secrets Of Meta-Learning And Living The Good Life
Samovar TeaSamovar Tea Talks with Tim Ferriss
MixergyTim’s Rapid Learning Method And The Four-Hour Chef – with Tim Ferriss
The Art of Charm: Pickup PodcastEpisode #178: Tim Ferriss, (
The New Man PodcastTNM 125: Tim Ferriss – How to Be Kickass Fast
SiteVisibilityTim Ferriss – Podcast Episode #189
SourceFedGreatest Day Ever: a Guide
SimplePickupHow To Make a Sexy Steak with Tim Ferriss
Sources of InsightTim Ferriss Interview on The 4-Hour Chef
The Rise to the TopTim Ferriss on How to Become World Class in Anything in 6 Months or Less
Radio-TV Interview ReportSteve Harrison Interviews Bestselling Author Tim Ferriss About Book Writing, Promotion and Ways to Learn Any Skill Faster
Alex DayUnrealistic Goals and Tim Ferriss
New Media RockstarsAuthor & Internet Entrepreneur Tim Ferriss Talks to NMR About His New Book The 4-Hour Chef and More! [Interview]
Zen HabitsHow to Learn Anything
Big ThinkTim Ferriss: Cooking to Learn Like a Pro (in 4 Hours)
Wall Street Cheat SheetTim Ferris: The 4-Hour Chef Controversy Displays the Future of Publishing
Six Pixels of SeparationSPOS #333 – Learn To Do Anything With Tim Ferriss


Here are some goodies from weeks 2-3:


Zagat – Tim Ferriss Wants You To Spend Less Time Cooking, More Time Eating
NPR — Brian Lehrer Show – Four Hours to Learn Anything
PaidContent – Amazon Publishing takes on Europe; Kirshbaum to head U.S. unit in reorg
Dean Dwyer – Deconstructing Tim Ferriss
Fluent in 3 Months – Tim Ferriss, interview on language learning
USA Today – Book Buzz: Give the gift of books this holiday season
Food Republic – Timothy Ferriss Thinks You Can Channel Your Inner-Batali, Without Even Trying
Smart Passive Income – Tim Ferriss on Promotion from Scratch, Accelerated Learning, Experiments Gone Wrong, Publishing and More
Riverfront Times – Panera Bread Debuts Hidden Menu Crafted by 4-Hour Chef Tim Ferriss — But Not in St. Louis
ReadWriteWeb – Is BitTorrent The Future Of Book Publishing? Tim Ferriss Is Banking On It
AppNewserTim Ferriss BitTorrent Bundle Downloaded 211,000 Times
The Next Web – Thanks to BitTorrent, The 4-Hour Chef goes from being boycotted by Barnes and Noble to a bestseller
The New York Times – BitTorrent’s Plan for 2013? Go Legit
Business Insider – 85,000 BitTorrent Users Visited Tim Ferriss’ Amazon Page in 7 Days
BitTorrent Blog – The 4-Hour Bestseller (Thank You)
Financial Times – Amazon expands print publishing to Europe
Business Insider14 Tips For Learning Any Skill Incredibly Fast
BoingBoing – Gweek 077: Tim Ferriss, author of The 4-Hour Chef
Wall Street Journal – An Author Cooks Up a Tiff with Bookstores
San Francisco Chronicle – Tim Ferriss: Sustenance in balanced life
The New York Times – What We’re Reading
BlogcastFMHow to Become World Class in 6 Months with Tim Ferriss
Business Insider – Here’s What’s Wrong With The ‘10,000 Hour Rule’

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Richard Feynman: The Pleasure of Finding Things Out


Many times in the last five years, I’ve been asked: “If you could have dinner with anyone in history, who would it be?”

My answer is always the same: Richard Feynman.

Right alongside Seneca’s Letters from a Stoic, Feynman’s book Surely You’re Joking, Mr. Feynman! (Adventures of a Curious Character) hugely impacted every aspect of my thinking when I first read them circa 2005. Since then, I have studied Feynman’s letters, teaching style, discoveries, and beyond. How many Nobel Prize winners also safe crack and play bongos in bars for fun?

The above video will give you an taste of why I love Richard Feynman. It was forwarded to me by Brew Johnson and J.R. Johnson, whom I owe huge thanks, as I’d somehow missed it. About the program, Professor Sir Harry Kroto, recipient of the Nobel Prize for Chemistry, said:

“The 1981 Feynman Horizon is the best science program I have ever seen. This is not just my opinion – it is also the opinion of many of the best scientists that I know who have seen the program… It should be mandatory viewing for all students, whether they be science or arts students.”

Feynman’s makes me want to be a better teacher and, ultimately, a world-class parent (you’ll see what I mean). A few notes on the video:

– I first watched this in 10-minute bites before bed. There’s no need to watch it all at once.
– :30-:38 is fascinating physics, but physics nonetheless. He does a masterful job of getting lay people excited (his cadence helps a lot), but skip if needed, rather than missing what follows.
– :40+ explains part of his teaching philosophy, which greatly influenced how I outline my books.
– His concept of “active irresponsibility” is worth remembering.

May you all experience the pleasure of finding things out, starting here with a closer look at a most curious character: Richard Feynman.

If you could have dinner anyone from any time in history, who would you choose and why? Assume you can’t tell anyone about the dinner, so bragging rights don’t apply. What would you want to learn, know, or experience?


Odds and Ends:
Tim Ferriss on Reddit AMA (answering some controversial questions, too)
The 4-Hour Chef site – Brand-new and soon getting more. Some of the copy is placeholder text, but it give you an idea.

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Paulo Coelho: How I Write


Paulo Coelho (Photo: Philip Volsem)

Paulo Coelho has long been one of my writing inspirations.

His work, of near universal appeal, spans from The Alchemist to the most recent Aleph and has been translated into more than 70 languages.

Few people know that The Alchemist, which has sold more than 65 million copies worldwide, was originally published by a small Brazilian publisher to the tune of… 900 copies. They declined to reprint it. It wasn’t until after his subsequent novel (Brida) that The Alchemist was revived and took off.

I, for one, have always been impressed with consistent writers. Paulo, who averages one book every two years, is staggeringly consistent. As I type this, I am under the pressure of book deadlines and often feel as Kurt Vonnegut did: “When I write, I feel like an armless, legless man with a crayon in his mouth.”

My output is erratic at best, and I wondered: how does Paulo write? What is his process? How does he think about it?

I reached out to him, and he was kind enough to reply with the attached/linked audio. In it, he provides some gems and answers the following questions, which I posed to him (I provide my own abbreviated answers in brackets)… Read More

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The Truth About Abs: How To Make $1,000,000 Per Month with Digital Products (Plus: Noah Kagan results)


Six-pack abs sell. (Photo: San Diego Shooter)

Once or twice in the past, I have referred to “someone” who has earned $5,000,000-$10,000,000 per year with e-books and cross promotion.

For that, I should apologize, as it’s not accurate: his numbers are now closer to $1,000,000 per month, and “e-book” doesn’t begin to explain what he does. That someone is named Mike Geary. He prefers to keep a low profile, skiing powder and refining his “muse,” or automated business, to a precise science. From strategic customer service in Germany, to testing for trending, it’s all piece of a well-planned puzzle and well-oiled machine.

For the first time, this post will explain how he built his business, some of the key lessons learned, and common mistakes with digital products.

As you read, keep in mind two things:

– He is, without a doubt, considered one of the smartest online marketers and traffic buyers (a key differentiator) in the world.
– He started off knowing nothing and got there through intelligent testing.

As Thomas J. Watson, founder of IBM, is famous for saying: “Nothing happens until someone sells something.” Planning is valuable, but–long-term–it’s your ability to improvise and adjust that makes the difference.

Enjoy… Read More

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Conversation with Pro Photographer Chase Jarvis: Creating a Life of Creativity, Income, and Sweaty Palms


I first met Chase Jarvis at a Summit Series dinner in Washington, DC.

It was sensory overload from the beginning: Olivia Munn was seated on my left, Mark Cuban was across the table, and everyone was drinking too much wine. Then, a Polaroid camera appeared in my hand (thank you, time travel) — in fact, multiple cameras were placed at every table — and creative chaos ensued.

Chase, as creative MC of that dinner, knew exactly what he was doing when he architected the bonding exercise. He’s become a superstar in the world of professional photography by showcasing his mastery of the craft (best known for sports and lifestyle pics), while using PR and branding to further his art instead of compromise it. He’ll go off-the-grid indie one week, and the next week, he’ll be the only person besides Lady Gaga to join the Polaroid creative team.

How does he do it?

How do you balance — nay, OPTIMIZE — artistic purity and commercial success as a “creative,” whether a photographer or otherwise? “Optimize,” in this context, for the best combination of lifestyle, integrity, and income?

Chase and I explore this topic and many others in his beautiful studio… and don’t miss his very Punk’d-like surprise for me at the end. It’s related to my first-ever photo shoot as photographer, which he walks me through.

Hint #1: Sweaty palms. Hint #2:

I hope you enjoy the conversation as much as I did. Here are some more of the pics from our little experiment.

Whom should Chase interview next, or whom should I interview next? Let us know in the comments.


Odds and Ends: Room to Read library names

I’m still blown away that you all helped raise more than $30,000 for a $20,000 project, which has therefore become $60,000 after matching. As promised, 30 of you will be thanked by name on plaques, 10 names on each of three schools. Here are the “winners” — generous contributors and fundraisers:

From the fundraising competition:
Grand prize: Melissa Rachel Black = Grand-prize winner of RT ticket anywhere in the world (watch your e-mail, Melissa!)
Second place: Rachel Rofe
Third place: David Turnbull

Thanks to all who competed! Every person made a difference, and you should be proud of your real-world karmic capitalism.

The top-30 most generous donors, in no particular order:

Ami Grimes
Tom Cronin
Kenny Tomasian
Wesley Butler
Benjamin Johnson
Angela Johnson
Hrag Richard Toutikian
Charlton Locke
Chris Camillo
Damian Hehir
Rosane Oliveira
Damien Forsythe
Spiderhost, Inc – Dale Frohman
Michael Gridley
Cathy Baker
David Turnbull
John Bracco
Caroline Sdano
Jay Vinsel
Kevin Pavlish
William Schwalbe
Kelley Bieringer
Jason Hauck
Justin Smith
Paul Kearns
Eric Aber

You all rock. More coming as soon as I start to get status updates on the school construction in Cambodia, Laos, and Nepal :)

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The Making of FUBU — An Interview with Daymond John


The following is an interview with Daymond John, CEO of the clothing brand FUBU, whom I’ve come to know and respect. If there were one mantra I’d associate with him, it’s “where there’s a will, there’s a way.”

Can’t afford billboards? No problem — just pay retail store owners in key areas to let you spraypaint “FUBU” on their overnight roll-down security walls. His drive and improvisation has led him from sewing cloth in his kitchen to #15 on Details magazine’s list of “50 Most Influential Men.”

It would seem he’s just getting started, but I’ll let him tell the story… Read More

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Random 4: Tim Ferriss and Kevin Rose on Y-Combinator, Language Learning and More


This pre-China trip includes the below:

– Personal experiences with Y-Combinator, demo days, and pitching new ideas through avenues like YC.

– Five things you can do as a new startup to get your ideas, app, or product in front of influencers.

– Tweaking your website: per-user metrics, cost per acquisition, lifetime value of the customer, etc..

– The iPhone 3GS, talking some about the new updates and then a short comparison with the Palm Pre.

– Learning new languages and reactivating old ones (in this case, Mandarin Chinese).

The above list is taken from Glenn McElhose’s blog, where you can also find links to all of the sites and products mentioned in the show.


Want to get Random episodes delivered to your iPhone or iPad? Now you can! Just subscribe to the podcast in iTunes (or get the audio-only version here).

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