“The lessons we remember are the lessons we learn the hard way.” – Seth Godin
Seth Godin (@thisissethsblog) is the author of 17 bestselling books that have been translated into more than 35 languages. He writes about the way ideas spread, marketing, strategic quitting, leadership, and — most of all — challenging the status quo in all areas. His books include Linchpin, Tribes, The Dip, Purple Cow, and What to Do When it’s Your Turn (and it’s Always Your Turn).
Seth has founded several companies, including Yoyodyne and Squidoo. His blog (which you can find by typing “Seth” into Google) is one of the most popular in the world. In 2013, Godin was inducted into the Direct Marketing Hall of Fame. Recently, Godin turned the book publishing world on its ear by launching a series of four books via Kickstarter. The campaign reached its goal in just three hours and became the most successful book project in Kickstarter history.
His last episode was quite a bit longer and dug deep into his bio, routines, philosophies, and suggestions.
This one is much shorter — think of it as philosophical steroids. It may take a few minutes to get into, so be patient. Here, you’ll find pithy, actionable things that you can implement, such has how to keep track of the right things and how to create a narrative that serves you best. It’s very simple, but it’s a foundational skill and mindset that I try to practice myself. This was a fantastic reminder.
If you only have 5 minutes, you won’t want to miss Seth’s thoughts on the one thing that most marketers do wrong.
Please enjoy round two with Seth Godin!
- Listen to it on iTunes.
- Stream by clicking here.
- Download as an MP3 by right-clicking here and choosing “save as.”
Want to hear another podcast related to leadership and marketing? — Listen to my conversation with Derek Sivers. In my first conversation with Seth Godin, he mentioned that this is his favorite episode. “I love Derek,” were his exact words. In this podcast, Derek discusses developing confidence, finding happiness, and saying “no” to millions (stream below or right-click here to download):
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QUESTION(S) OF THE DAY: What was your favorite quote or lesson from this episode? Please let me know in the comments.
Scroll below for links and show notes…