The 30-Day Challenge: No Booze, No Masturbating (NOBNOM)

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Both of these things are very distracting. (Photo: Shawn Perez)

Both of these things are very distracting. (Photo: Shawn Perez)

The short version: I’d like to pay you to not drink or jerk off for 30 days. Sign up here and get your monk on.

Sex is A-OK.

The longer version is below, which includes juicy details, more options for women, and some farewell-porn suggestions…

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You know who you are, you filthy animals.

Secret bookmarks to Pornhub (“Discount airfare” – Ha!), secret folders labeled “Tax Returns” for when wifi fails, bookmarks for animated GIFs in case of slow connections (curtsy to Tumblr), Hotspot Shield for when you’re in countries that ban your cherished images (download it before you fly!)…

Oh, wait. Am I projecting again?

Yes, I’ve admitted it before, and I’ll admit it again: dudes watch porn on the Internet. Shocker, I know. All those guys on the magazine covers? They do it, too.

Less obvious, perhaps, is how dramatically your life can change if you quit porn and masturbation for a short period.

I did this for 30 days recently, and — oddly enough — I found it much easier and more impactful to quit booze for the same 30 days. Just a few of the benefits I experienced included…

  • A dramatic surge in free testosterone and sex drive. Dozens of my seemingly healthy male friends, techies in particular, have approached me over the years about chronically low testosterone. There are many potential causes, including late-night blue light, but removing booze and porn appear to open the flood gates. Research (example, example) shows that alcohol reduces testosterone levels. So…should you be dating more? Trying a little harder instead of wanking, watching Battlestar Galactica, and calling it a night? This will help motivate you.
  • Increased ability to focus and cognitive endurance. This goes along with increased “T” mentioned above.
  • Getting roughly 50-100% more done. When you aren’t nursing hangovers, chewing up 3-4 hours per night with friends, destroying your sleep with booze, or procrastinating with porn (you know who you are) — miracle of miracles — you get more done! A LOT more done. In my mind, this alone easily justifies a 30-day booze and porn fast. You’ll clear off that goddamn to-do list faster than Speedy Gonzalez.And remember: sex is still allowed.

Join Me for Another 30 Days

Given how transformative this was for me, I’m inviting you to join me for another 30 days. After that, you can go back to your hedonistic ways. I enjoy porn, but I’ve concluded I can level up by taking breaks.

I’ll refer to our 30-day challenge as NOBNOM (NO Booze, NO Masturbating), as the acronym itself sounds pornographic. We gotta make this sumnabitch memorable.

Next steps are described below.

NOTE: If you don’t masturbate (a lot of women don’t but should), or if you otherwise don’t watch enough porn to care about abstaining, here’s another option:

NOBNOC — No Booze, No Complaining

For this version, please first read “Real Mind Control: The 21-Day No-Complaint Experiment.” Then, join the same NOBNOB challenge page to be part of the community.

Next Steps — Do It Now!

1. STEP 1 - Join the NOBNOM goal page here. This is free, and it will keep you accountable to yourself and others.  This official challenge starts August 1st.  That means you get to go crazy on September 1st.  If you’re reading this another time, you can start whenever.  I’m sure people will still be on the page.

2. STEP 2 - If you’re really serious, up the ante and put some cash on the line. As discussed at length in The 4-Hour Chef, without stakes or consequences, about 70% of you will fail. So… choose not to fail.

Below are two options, and I earn nothing from either. I’d suggest doing both of them, if possible:

  • A. Create a betting pool with a few friends or co-workers. Each person commits $100 or whatever (enough to sting if lost, but not enough to bankrupt you) to the pot, and those who complete the full 30 days split the pot. Using this type of betting pool is partially how Tracy Reifkind lost 100+ pounds, so you can definitely use it on NOBNOM.
  • B. Get an accountability coach by clicking here. They’ll email you daily to keep you on track, and you get the first week free by using coupon “NOBNOM.” It’s otherwise $14.99 per week, so the month costs you $45. There are two coaches, and they have bandwidth for 200 people. The coaches: one is a former senior staffer from OneTaste (remember the 4-Hour Body orgasm chapters?). The other coach successfully stopped masturbating and is trained in accountability coaching.

3. STEP 3 - If you’d like to participate in 1-3 support meetings and private Q&As, sign up for my e-mail list and you’ll get the invites. I’ll probably host live video chats, 60-minutes long, and I’ll dedicate 15-20 minutes to the AA meeting-type stuff.  The NoFap page on reddit might also be helpful for some of y’all.

And that’s it!

How You Get Paid

I’m putting $1,000 of my own cash on the line, and Lift (which I advise) is putting up $500, for a total of $1,500.

Here’s how you get it:

1) You must complete the 30-day challenge (Aug 1-31, 2014) on the NOBNOM goal page I’ve linked to throughout this post. We’ll audit this.
2) You must put some of your cash on the line, using one of the above listed approaches. It shouldn’t be enough to hurt you, but it needs to be enough to motivate you.
3) You must leave helpful feedback, tips, and/or encouragement for others, on both that page and in the comments below.

After the challenge, the Lift team, my jury of magic elves, and I will choose the three (3) most helpful people, and each will get $500 USD. Bam!

Get excited and get on it.

So, What Are You Waiting For?

If you’ve been feeling less than super-productive, slightly lethargic, or mildly depressed, do this 30-day challenge. If you simply want to level-up your life, do this 30-day challenge.

At the very least, it’ll make you conscious of automatic behaviors.  Things you’ve done for so long that you know nothing else.

If you’re like me, once the fat starts melting off and you’re feeling like a different person, you’ll say to yourself:

“Holy shit, my baseline for the last 10 years [or 5 or 15 or whatever] has been fucked! I totally forgot what it feels like to live clean.”

Perhaps living clean ended for you after high school, or even before, as it did for me. Why not get reacquainted for 30 days?  Chances are that it’s been a while.

Here’s the first step.

A Parting Gift

If you need a last hurrah before 30 days of being a good boy or girl, here are a few options for party time:

  • A bottle of 2011 Ménage à Trois red. It’s delicious.
  • A viewing of “Momoko and Anjelica,” available through Ze Google. It’s also delicious, and DEFINITELY not suitable for work.
  • A chaser of club soda with lots of lime. You might be having lots of these, so get friendly.

Welcome to Thunderdome!  You’ll thank me later.

See you on NOBNOM central.

Pura vida,

Tim

Posted on: July 30, 2014.

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609 comments on “The 30-Day Challenge: No Booze, No Masturbating (NOBNOM)

  1. Tim, have you heard of the no fap page on reddit? No fap is not wanking for three months. And not even ‘edging’ either.

    All the best

    Like

  2. So sex is ok but you just can’t pleasure yourself?
    I understand how alcohol accomplishes your list of things, but I don’t see how not jacking off accomplishes those things. First, sex has been shown to increase testosterone production. I’m assuming this applies to masturbation as well. Also, I beat off before I go to bed which releases hormones that put men into a drowsy state. I fall asleep faster and we all know how important sleep is to our physical and mental health.

    So other than porn, I’m curious what your rationale for NOM.

    Like

    • Don’t assume when you can Google!

      http://www.ncbi.nlm.nih.gov/pubmed/11760788

      “although plasma testosterone was unaltered by orgasm, higher testosterone concentrations were observed following the period of abstinence. These data demonstrate that acute abstinence does not change the neuroendocrine response to orgasm but does produce elevated levels of testosterone in males.”

      Like

    • Yes but the other drawbacks include lack of energy and focus throughout the day, feeling ‘in a haze’, loss of libido (or lack of INCREASED libido), and blindness. Just kidding about the blindness, but I encourage you to do some research on your own. The evidence is there.

      Like

    • To me, it was conditioning.

      I’m not sure about the others, but the masturbation that i avoid here in the challenge is associated with made up fantasy in your head and in porn, which somehow desentisized me from enjoying The real sex.

      Like

    • Ruiz, that is a problem for me too. Staying at home definitely increases the odds I will do one of either things. The solution I’ve found is working out regularly and getting away from the house before urges hit (even though, admittedly, that’s very hard to follow sometimes.) Using the Lift app also helps a bit, but I find it better to focus on real-life, “physical” solutions. Good luck.

      Like

    • Eric,

      You could try using things like Google SafeSearch and certain siteblock applications to serve as a reminder in those tough situations!

      Like

    • There are safeguards you can put in place to help prevent urges. Download K9 web protection, make up a difficult password and give it to your friend. Learn to feel and embrace the urges instead of using it to act. None of this is easy and all we can do is try.

      Like

  3. Tim, love it. I’ve made the concerted effort to cut out porn and have only used it once in the past 6 months. But I had been trying to quit altogether with varying degrees of success and inevitable failure for about a year and a half before that. I honestly think that it fucks guys up more than we realize and I have to say that it was the hardest thing for me to quit, harder than cigarettes were. So glad I’ve gone through it and there is quite a bit of information on http://www.yourbrainonporn.com that I found very helpful.

    Whether it is hard fact yet or not, there is some indication that dopamine receptor down regulation could be a factor in some of the negative affect associated with porn use. Very interesting stuff.

    Like

    • Completely agree with you on this one. Cut out porn in September 2013. Haven’t looked since. It’s created 1) much better sex with my wife because I told her I was doing it, which she LOVED, and not taking care of yourself pushes you to have sex with your partner 2) better focus during the day 3) reducing the “2nd look” syndrome all males have when we see a great looking woman and 4) better friendships with buddies when opening up about past problems with porn and now being free. A bunch of friends are now on the same pursuit.

      There are lots more positives but those are, in my mind, the biggest.

      Porn has lasting effects… Effects you don’t want to have.

      Keep it up SS and everyone else.

      Like

  4. Tried it before and I noticed a serious increase in confidence. You become a lot more aggressive and you want to get shit done. I highly recommend it.

    Like

  5. Is there an argument to having vices? I’m 31 not religious but have never tasted liquor. All my friends and coworkers drink, I can go to the bar or club and be social and don’t ever feel uncomfortable with it.

    I’ve also gone long bouts of being celibate (years at a time) when I’ve been in a long term relationships make up for it but that too has not caused any issues for me.

    I like to cut things to as you say level up but I’m afraid I don’t have enough vices to cut out and maybe I am missing out. I haven’t had a tv in 8 years. I didn’t eat meat for three years, I cut out sweets for a year, all as experiments to disrupt routines. When I ran out of stuff to take away I built a 97 sq ft home almost 4 years ago that I still live in and required me to get rid of excess stuff.

    What are y’all’s thoughts? Instead of taking away maybe there habits or things I should be adding with the same goal of leveling up in mind?

    Like

    • There’s many habits you could add to level up. Read more books, develop a healthier diet, work on becoming more flexible, join a public speaking group, practice an art, diligently meditate, etc. You seem like a pretty unreal person (from your accolades, and I mean unreal in a good way), so I’m sure you already have a lot of these habits that many consider to be something to strive for to better yourself.

      What are your goals? Why do you want to level up and it what ways? What motivates you?

      Liked by 1 person

      • Thanks for the inspiration Grant – public speaking terrifies me, I’ve been pretty terrible in the past and try to avoid it at all costs. That’s what I’ll try to tackle this year!

        I have started to mediate daily for the last couple weeks using the app headspace because a lot of people I admire swear by it.

        Like

    • Kristie, have you tried to meditate for 20 minutes twice a day once in the morning and once in the afternoon? I personally have experienced great clarity and focus from just 30 days of continual meditation. If you would like some guidance, I understand the Transcendental Meditation do some amazing work.

      Like

    • First off, I want to say that’s very impressive that you were able to shed away many things we are dependent on today. Although that can contribute greatly to improving one’s overall lifestyle I would say it’s not necessary. I believe in pushing yourself and out of your comfort zone. That includes trying new things, and improving on things you want to work on or already love. Love gardening? Join a gardening meet up or set a goal to build a greenhouse or private garden. Like kayaking? Try it and then have a list of rivers to conquer. If cutting off certain things can help you accomplish those goals, more power to you.

      I’m curious – how did you come to spend years in celibacy? I’m sure you received a fair share propositions during that time.

      Like

    • I’ll be honest with you, Kristie. You’re a babe. And I’m doing my best to hold back from jerking off to your photo. You’ve experienced years of celibacy? Why? What’s your sex drive like? Does it have a pulse? How often do you masturbate? Inquiring minds want to know. :-)

      Like

    • There are many 30 day challenges that involve creating new habits, I highly recommend the 30 day cold shower challenge, but search it up there are tons of ideas, you could do monthly challenges for years before running out.

      Like

  6. This is totally awesome – perfect timing. I’ve done it for a maximum of 3 weeks in the past. I can attest it made me feel so much more energetic and alive. My conversations were better and I learned “faster”. Somewhere down the road, I forgot how much better it made me feel. Thanks for the reminder. Totally up for this challenge!

    Like

  7. I am in, let’s do this! I am also willing to partner, mentor or buddy anyone! It works so much better if you are accountable to someone!

    Like

  8. I actually haven’t been boozing since my birthday on the 16th (1 beer), I’ll go along with this, sounds like a challenge.

    Like