The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More

92 Comments



The 4-Hour Chef
has arrived and is available today.

It’s 672 pages of full-color goodness that required blood, sweat, and tears (literally) for nearly two years.  Putting it together was brutal.  In the end, I think it’s the best book I’ve written, a very unusual choose-your-own-adventure guide to learning and life.  I really hope you like it.

This week is a big ‘un.  To get us started…

- I will be on Dr. Oz today for 30+ minutes.  Full of surprises.  Find local times at the bottom-right corner here.

- All NYC cabs will soon be running a 15-second version of The 4-Hour Chef cinematic trailer.  I thought it’d be fun to carpet bomb the city.  Why not?  The trailer has nearly 1.5 million views and is now the most-viewed non-fiction book trailer of all-time.

- I’ve partnered with TaskRabbit to automate grocery shopping nationwide.  For all recipes in the first DOMESTIC section, you can order ingredients for each “lesson” with one click.  Click here to see if it’s available in your city.

- Come hang out with me in NYC today!  From 3pm-6pm ET, I’ll be signing books (my only NYC book signing!) at Panera Bread at 452 5th Avenue (at 39th).  Hope to see you there.

- If you haven’t yet, please consider buying the book as a X-mas/holiday gift!  The more, the merrier!  It’s truly a gorgeous book…easily the most beautiful thing I’ve ever made.  The 4-Hour Chef was #2 on Amazon earlier, but it’s currently getting blasted by an unexpected onslaught of Disney Nursery Rhymes.  Merciless!

- The UK edition of The 4-Hour Chef also launches today.  I’ve always wanted a simultaneous US/UK launch.  Now my friends across the pond don’t have to wait for “pants” to become “trousers”!  I’ll be visiting London in January to party with y’all.  Stay tuned.

In the meanwhile, I’ll be following Chef Thomas Keller’s instructions…

 


The kitchen of Thomas Keller’s Per Se in New York City. It is only one of seven restaurants in the US to be awarded three Michelin stars. (Photo from The 4-Hour Chef)

Posted on: November 20, 2012.

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92 comments on “The 4-Hour Chef is LIVE — Dr. Oz, NYC Cabs, TaskRabbit, London, and More

    • Hi Tim,

      I just heard you for the first time on the radio with Steve Harrison. I will be purchasing your 4-Hour Chef book on payday!!! I look forward to reading it and learning from it. I also look forward to learning how to swim, speak Spanish and Creolo, and get my books that are presently written but not published…published.

      I’m excited for your dreams coming true and excited for all of us who get the opportunity to benefit from your plan. When I get my hands on the book, not only will I excel and exceed…my students in my public school, one year old grand baby and three grown children will benefit as well.

      I almost can’t wait. Amazon.com…here I come.

      Keep up the good work and keep writing.

      Veronica

      Like

  1. Honored to have had the chance to sit down and pick your brain about the book for my site. This is a truly remarkable piece of literature Tim, and has done something that I previously would have thought impossible–it’s sparked my interest in cooking!

    Congrats!

    Like

  2. Tim: love the trailer and am absolutely stoked to hear that you are crossing the pond in January! Make sure you bring your warm trousers…

    Andrew

    Like

  3. Aweseome book, near the half, I´ll write the first german review on Amazon hopefully! :)
    Won´t forget the stuff with the milk, and hope that the tears were coming from onions and chilli! :)

    greets from Austria
    Aron

    Like

  4. Pre-ordered the book on Amazon and it arrives today! Very excited to read it and have fun with the material over the winter. Love what you are doing with NYC cabs and Taskrabbit, that is so Two-Thousand-Teens!

    Congrats on the release, and good fortune to you as you go head to head with those Disney Nursery Rhymes!

    Like

  5. Pleasantly surprised to find this in my Kindle this AM, don’t know how long ago I pre-ordered.

    Just in time for Thanksgiving, too. I’ve adapted the quote you included from Bruce Lee, just for this meal:

    Adapt what is tasty, reject what is processed, & add what is deliciously your own.

    Cheers, Tim!

    Like

  6. P.S. Lucky for you Amazon don’t sell bread or you’d be really screwed. ;-)

    I read the samples and this really does look like your best book yet. Well done for not resting on your considerable laurels!

    Like

  7. Congrats! I’m really interested in how this marketing strategy (creativeLive, JRE podcast, Dr. Oz, etc) works for you. Really cool stuff. Do any other authors do this?

    CreativeLIVE was dope, couldn’t not buy that course. And Rogan’s podcast is always legit. Have you thought about doing your own monthly or biweekly TV show or podcast? It seems like you have a network of incredible people that mainstream hasn’t heard of.

    Also are you looking at sniper-rifle modeling as next career? :)

    Like

  8. All the best with the launch this week and show Disney who’s boss :)

    When I was in NYC last week, I thought to myself that in cab advertising is actually a pretty effective old school way of marketing and now I see that you are already on that tip. Great call!

    Like

  9. Hi Tim,

    First post here because my english is not very good but in progress :)
    But I can’t stay flat when I saw all videos about “4-hour chef”.
    I was decide to buy the french version but I can’t wait… I will buy both.
    Beautiful work Tim, continue like that.

    Jeremy Goldyn, a belgian entrepreneur

    Like

  10. Hey Tim,

    Great to hear you are coming over in Jan… Might migrate South a little from Manchester for the occasion ;-)

    Unfortunately we don’t have any “direct” Amazon.co.uk 4HC hardcover offerings over here (only paperback), nor can we enjoy the Kindle edition at lesser cost when buying the paper version.

    Any deals for the “lads” over here?

    Cheers

    Greg

    Like

  11. I’m currently in Tel Aviv (on what probably is the most worrisome mini retirement ever).
    Anyone any idea of what would be the fastest way to get my hands on this book?

    Like