The 4-Hour Chef All-You-Can-Eat Campaign of Goodness



Last week, Ina Garten’s Barefoot Contessa Foolproof: Recipes You Can Trust sold roughly 66,000 books through BookScan. If you walk into Barnes & Noble, you will likely see walls of her books, which her publisher has paid for, just like Coca-Cola pays for the first 50 feet of Walmart placement.

I don’t have an issue with that. This is how publishing has worked for a long time.

But to compete with monolithic forces that are banning my book due to my publisher (Amazon Publishing) — 1,000+ bookstores, including all of Barnes & Noble — I can’t play their game. I have to do things differently. It’s the Red Coats versus the colonies, and I must take attack using different means.

The New York Times bestseller list is highly skewed towards print retail. This makes it a hard target for me, though I’m still gunning for it. No matter, I want to hit #1 on BookScan to send a message to the incumbent world of publishing, to those who want everything to remain in the 1900’s. If The 4-Hour Chef “wins” in any capacity, authors will feel freedom to experiment. If this book “fails” because the old guard makes of an example of me, their message wins: don’t mess with the system that keeps us fat and happy, or we’ll punish you.

Enter The All-You-Can-Eat-Campaign of Goodness. This is a sniper shot directed at the heart of every member of the publishing oligarchy (not all publishers, mind you) who cares more about their parking spot at the country club than their end user: the reader. That pisses me off.

To attempt something different, I’ve recruited a small cadre of companies to make you offers that defy belief. I hope you enjoy them.


WORKAROUND ON U.S. ADDRESSES AND “LIMITED TO U.S. ONLY”: This offer is only available to those with shipping addresses in the United States… but not to fear! There’s a workaround. If you live outside the US, you can use It’s a simple service that allows non-U.S. customers to have goods delivered to a U.S. address; the goods are then forwarded to wherever you live. You actually save 10% on international shipping.

THE DEAL WITH PRINT: For reasons unknown, The New York Times omits any advice/how-to e-books from their E-Book Nonfiction bestseller lists (even Ina Garten!). I don’t know why, and I wish I did. In the meantime, that means that only print copies of The 4-Hour Chef count towards The NYT bestseller list. The good news: as much as I love digital, I optimized the reader experience for print. It’s a beautiful, tactile experience intended to be read in two-page spreads.

Now, onward to the packages…



Buy 1 print book ($21) and get the following:

– One sweet, tasty hardcover that you’ll enjoy again and again for years. Also suitable for self-defense and bicep curls. I will raise a wine glass to you and your family and send good karma your way.


Buy 3 print books ($63) for yourself and X-mas gifts, and you get the following ($130 value and 2-hour live Q&A) — Limited to first 2,000 people:

– Exclusive 2-hour Q&A with me after launch — ask whatever you want. I’ll be drinking wine and in a sharing mood, no doubt. Limited to people who buy 3 or more books.
428-page PDF — The Best of The 4-Hour Workweek Forum (value: $25): The 4HWW Forum was vibrant for years, a repository of great lessons from readers, until it became simply too buggy. It’s now read-only, but I’ve curated the best material and put it all into a 428-page PDF, complete with a Table of Contents.
850-page PDF of full interview transcripts from Mastery by Robert Greene (value: $50). See my post, “The Magic of Apprenticeship — A How-to Guide,” for more on Robert and Mastery and how to gain control over your life. This document contains full interview transcripts that dive into the thought processes of nine living masters, including Paul Graham, Freddie Roach, and Temple Grandin.
3 months of Evernote Premium (value: $15)
3 months free of CLEAR card, (value: $40) which allows you to skip airport security lines (Example: reduced my wait time in SF from 60 minutes to less than 5 minutes).

Interested in this package? Sweet! Just buy 3 *print* books on Amazon and fill out this form:

If you already bought a copy, no problem. Just buy two more copies on Amazon and fill out the same form.


Buy 25 print books ($525) and get the following ($1,008 value) — Limited to first 200 people. Get all of your Christmas shopping done in one fell swoop!

Kindle Fire HD (value: $199) Super awesome. ‘Nuff said.
Breville Control Grip Immersion Blender (value: $149) I’ve used this to make 100s of dishes, many of them in The 4-Hour Chef.
CLEAR card: 2 free years (value: $179 x 2 = $358)
Evernote Premium: 1 free year (value: $45) I use Evernote to gather all of my online and offline research in one place. It’s my external brain.
Athletic Greens: free jug (30-day supply) (value: $97) My all-in-one nutritional insurance.
BioTrust low-carb protein: free jug (value: $49.95) — 4g of net carbs. I get asked all the time which protein powder I use. This is the answer. I have no affiliation or affiliate link.
AMRAP Nutrition, Refuel Bar: one box of Refuel bars (8 count, value: $24) Delish without fat guilt. Win-win.
TaskRabbit: $50 of credit. One of my favorite start-ups of all-time. Addictive like crack.
Havalon Piranta-EDGE knife (value: $36) – The first surgically-sharp knife I’ve ever owned. Less than 3 oz, includes 12 replacement blades.

Interested in this package? DON’T buy it on Amazon. Since there are only 200 spots, buy your package on this page: First come, first served.

FOR THE NEXT FEW PACKAGES, PLEASE NOTE: I do not want books sitting in warehouses or garages. If you order the big packages, I want every book to get to one of your customers, partners, or employees. If you need suggestions for distribution, let my team know, but I don’t want any copies going unread. This is very important to me.


Buy 250 print books ($5,250) and get the following (value: Priceless!! hahaha…) — Limited to first 20 people:

Full-day group retreat in SF with me at an award-winning restaurant and/or hotel (e.g. Central Kitchen) — lunch, 4-hour jam session, dinner, and drinks, maybe more  — Theme: “Caribou and Karaoke”
1 hotel night in SF included
BodyMetrix ultrasound bodyfat tester (value: $495)
Ultimate Driving Experience (value: $500). Ride a Lamborghini or an Audi with lessons from a professional driver around a racing track in one of 14 major cities. Videos/pictures included to cherish for a lifetime.

Interested in this package? Magnanimous! DON’T buy it on Amazon. Since there are only 20 spots, buy your package on this page: First come, first served.


Buy 1,000 print books ($21,000) and get the following (Priceless!!!! That’s FOUR exclamation points!) — Limited to first 6 people:

Awesome all-expenses-paid trip somewhere in the world. You’ve seen me do this in India, Africa, and elsewhere. I don’t half-ass trips. I don’t even three-quarter-ass trips. I full-ass my trips! This will be a life-changing, amazing, all-inclusive trip somewhere in the world. High probability: high-end trip through Tuscany, dates TBD with people who sign up.
CLEAR card: lifetime membership (value: $12,530 [$179/year x 70 years = $12,530]).
WellnessFX Performance assessment: Early access (will not be public until late Q1 2013) to an exclusive version (value: over $700). This package builds off of of Baseline diagnostics to give people a deep look into their cardiovascular, metabolic, nutritional and hormonal health & performance. Here’s what’s included: all lab & phlebotomy fees, data in your own private WFX dashboard, and 50+ biomarkers (total cholesterol, HDL, LDL, Triglycerides, etc).

Interested in this package? Great! But…DON’T buy it on Amazon. Since there are only 6 spots, fill out this page: First come, first served. This bad boy will be epic.


Buy 4,000 books ($84,000) and get the following ($200,000 value). Limit 1 person:

– I will give two 60-minute keynotes at venues of your choice in the US or Canada, timing and content to be mutually agreed upon.
– Everything in the 1,000-book package above

Interested in this package? Words fail me. I’ve fallen and I can’t get up. Now… DON’T buy it on Amazon. First, it’s impossible. Second, there is only one slot up for grabs. Fill out this page: Danke sehr!


In closing, let us remember one lesson that Winston Churchill delivered as perhaps the shortest commencement speech of all-time:

“Never, never, never give up.”

Deciding to fight is half the battle.

Posted on: November 15, 2012.

Watch The Tim Ferriss Experiment, the new #1-rated TV show with "the world's best human guinea pig" (Newsweek), Tim Ferriss. It's Mythbusters meets Jackass. Shot and edited by the Emmy-award winning team behind Anthony Bourdain's No Reservations and Parts Unknown. Here's the trailer.

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191 comments on “The 4-Hour Chef All-You-Can-Eat Campaign of Goodness

  1. Best of luck to you, Tim. I have a feeling that if there is a chance to take down the so called “old guard”, you may very well be the one to do it. I would love to see such a feat. I’ve pre-ordered my copy long in advance. I hope that helps.


  2. Hey Tim!

    Dude! I stayed up tonight waiting for this post! I got the 25 book package! Super excited!

    You were awesome on CreativeLIVE! Thanks so much for doing it! Can I stop by Chases’ studio tomorrow (I know where it is) after the show to say hi (and drop off a bear claw, even though its not cheat day ;)? It’d be great to see you again! It not, I totally understand.

    I wish you all the best!



  3. I don’t know you, Tim, although I’ve known of you for years and have read your books. Your chutzpah is astounding, and the scale of your hard work is amazing to behold. I wish you the very best of luck with 4-Hour Chef, although I know luck has very little to do with anything you do. Cheers!


  4. You’ve inspired me in so many ways. I am going to buy your book and cannot wait to read it and tell everyone about it as I have with 4-Hour Body.


  5. Tim, you always manage to amaze those around you and your followers. Although, once the dust settles on this whole thing, I think the person who will be most amazed is yourself. If anyone has the ability to reach the targets you’ve set, it’s you. You have put in place all the components you’ll need to get this shit done and I have no doubt you’ll accomplish your goals. And never forget you’ll always have the full support of your readership, no matter what.


      • Great – just ordered 3 from

        If you had an option for 5, I probably would have bought that. I’m guessing you wanted to avoid a paradox of choice situation.


      • Tim~ You’re killin it right now. The creative live yesterday was great.
        I couldn’t get enough. I have been struggling with back pain now for over a year. Kelly’s part was great. Mark was amazing, everyone was just awesome to watch. Everything you have been teaching your audience is spot on and there is no fluff. I set a goal last year that I wanted to meet you. We have already spoke on the phone, and I would be honored to attend something where you are speaking live. Will there be any opportunities to see you at any speaking engagements in the South West Region in the near future? Please let me know. Kudo’s to you for building a fan base of more self reliant individuals.


  6. Good luck.

    One avenue you might look at re: warfare, shareholder activism. Unfamiliar with the landscape in that sector but the decision to not carry books when one is a bookstore, especially in the scope of fighting off a competitor that already ate them for lunch like ten years ago with no contest, is dumb. If the Chef hits #1 every fund holding BN and the rest…ought to be made aware they got not one red cent nor even a bump.


  7. Two hour Q&A with best-selling author, Timothy Ferriss for copies of books I WANTED to buy anyway?! Check. I’m so looking forward to picking your brain!


  8. Any chance for an international arrangement on the 25 book option? Promise I’ll give 25 books to 25 Aussies!

    The deal looks great. I’ll kick in for the Fedex!


  9. Tim, the all expenses paid trip sounds amazing but you didn’t put info in there about if you were going or not. (Some) People will think there is value to that ;)