The 4-Hour Chef Trailer – Book Overview


And the behind-the-scenes 4-Hour Chef video from my friends at Epipheo Studios

Posted on: November 7, 2012.

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Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration)

102 comments on “The 4-Hour Chef Trailer – Book Overview

  1. Cheering you on for taking risks, and going for an artful way to promote your science. And… I’m excited to get 4HChef in my hands.


  2. Tim, I’ve loved your past trailers and I thought this one was clever however, a bit on the long side. It will totally engage your fans and followers but might lose the new ones you want to bring you your side.

    I think the whole D.S.S.S. thing is way too involved for your promo. Be a little more explosive and save those details for the book. You don’t want people to snooze and think it is too involved for them. I know that anyone can receive benefit from your book ( I am not smart and have experienced huge benefits from both books) however you kinda “lose” me at that point in the promo. It just gets a little TOO detailed…Know what I mean?

    I love the cardboard style though. Super cute and I laughed a bunch too. Just shorten it up and you’ll be good to go.



  3. Awesome trailer!!! yea it could have some music… yea it may be too long.

    but the way it is now matches the style of this video.. its perfect the way it is :)

    I wouldn’t touch a thing.

    create another more commercial trailer if you need. You can use both

    very cool. props to the video guy!


  4. Hey Tim, I love the concept for the new book. I’ve been waiting since last year for it to come out! So glad it’s coming out soon.

    Just a heads up, the video does not play using the Google Chrome browser. It did play using firefox however. You might want to look into this before people get frustrated.

    Can’t wait for the book!!


  5. Hi Tim,
    I love the premise of the book, though I found this trailer quite distracting. I realised I was so intrigued by the visual artistry (which was really awesome!), that I wasn’t listening to what you were saying-. I had to watch it twice and ignore the visuals. I’m more of a visual person and it seemed the audio and the visuals weren’t really congruent in delivering your message- my thoughts anyway.
    It reminded me a little of reading a child a pop up book and having the child so focused on the moving parts that they don’t listen to the story.


  6. Yeah man that was a let down.

    I love Tim – have bought and read and followed his teachings. So it’s not like I’m anti-Tim .

    But the trailer just didn’t have the punch. Seemed low budget (even though it could have been high budget). Lighting wasn’t that good. The props weren’t of that good of a quality. The hands holding the props were shown multiple times. The interview voice recording wasn’t as clear as it should’ve been.

    Overall I’d give it 3 out of 10. I can forward the 4 hour body trailer to anyone. This – I won’t.

    Tim you gotta come up with a better trailer that can go viral. I’m still gonna buy the book regardless, but the trailer needs to capture NEW customers and less loyal fans.


    • I agree with you Shariq, for some one who’s already excited about the book this would work simply because of the new info about the content. For someone who doesn’t even know who Tim Ferriss is, this will be nothing special. But for this… maybe the trailer is enough.
      I see this video as more likely a very short “animated” interview.


  7. Just pre-ordered.

    As I’m sure you’re keenly aware of, the success or failure of this book is going to be HIGHLY dependent on your execution. I can probably count all of the people I know who even OWN a cookbook on one hand, let alone actually take the time to use it… no one goes through a cookbook like a book.

    I’m really, really interested. Can you actually tie cooking down to learning, in not just a useful way, but in a way that doesn’t leave people snoring?

    Will you actually be able to reposition in the consumer’s mind the category of “cookbook” from a gift from one 40 year old woman to another… to a young and action packed reference guide on how to drop kick your limiting beliefs into the stratosphere?

    Either way, I wish you the best.


  8. Love learning new skills, but I always outsource the cooking.

    Following other comments: I just went from ‘will skip this one’ to ‘Damn, another mindblower from Tim’

    Just one question: how much non-cooking is in the book? (a lot I hope)



  9. I am wishing for this book badly since I am very, very interested in effective learning. I was really happy to know that the book will be about more than cooking, although it’s also a great opportunity to learn some cooking :). The video is fine, very original. Not that I need any video to convince me to buy the book :)
    Good intro! Simple but effective. Can’t wait to dwell more into that, come on… release the book already!


  10. This looks like it will be a great book, Tim! Does it matter if I get it for my standard black & white kindle, or is there a lot of photography & interactive content that only works on touch screen devices?


  11. Ever see a multi-million dollar Super Bowl ad and think, “huh?” It is not lack of creativity, it is because the creative team fell in love with their own work instead of capturing the compelling reason the customer should care. This ad is dry, boring, unemotional, lazy and cheap looking. Have the courage to pull it today and replace it with something that exudes the joy and excitement of mastering new skills. A simple 90 second ad of someone mastering French cooking and a foreign language and then finding the girl or guy of their dreams, done in a humorous way, would do the trick.

    By the way I have preordered your book and bought multiple copies of your previous books, I am a big fan.


  12. Tim

    Most every trailer today is overdone, over-engineered, over-the top. The mere silliness and simplicity of the visuals kept me engaged.

    Thanks so much, can’t wait to get the book.


  13. I Love epipheo’s stuff! So creative and the quirk in their adverts really brings products to life. The way they get complex messages across in such a short space of time is brilliant!

    Look forward to the new book Tim. Would love to interview you for it and put it out on skype. Been trying to get an interview for a while now!


  14. Hey Tim, super excited to get the 4Hour Chef! I’m wondering what your take is on the Malcom Gladwell stance that one needs 10,000 hours to master or become world class at say playing the piano or soccer? Does meta learning speed up the creation of myelin sheaths?

    I’m assuming your books kicks sand in the face of this theory? As a teacher my instinct has always been that there are faster more efficient ways to mastery than conventional wisdom would lead us to believe. I’d love to hear more!
    Thanks Tim!



  15. Love this, so creative and strong messaging!! A little whimsical background music would be a nice tough and give it some pacing — easy to overlay though :)


  16. Hey Tim, I have been reading your stuff since the beginning. Since the four hour work week was a gold and white book in 07. I am super excited about the new book, I feel like it has been a long time coming. But, bro this trailer is not you. I was expecting something sweet like the 4HB trailer, exciting, and awesome. The book sounds awesome and I know it will be but I don’t think people who never heard of your stuff will be in to it or at least they won’t be as excited about it. I feel kind of silly sharing this video and this is a first … ever. But you are the man I know you will make it happen. Do something like the 4HB and you will kill it.


  17. I will read the book in a Barnes and Noble on my Amazon Kindle Fire HD just to mess with them.

    Are you going to set up a place where people can post the skills they have learned and give their strategies so that others may copy?


  18. A great trailer on your philosophical perspective, and immensely compelling if it were modified to include ALL the books, the blog, etc. based on your strategic approach to living, resulting in a commercial for the overall brand of TIM FERRISS™. This would leverage the viral effectiveness of a great concept/execution and give potential customers a choice of ways to engage with your brand.

    I don’t think it will sell a lot of cookbooks outside of your current customers, unless you can close the loop with how this learning relates to the topic of cooking- but that seems like it should be a different trailer anyway…


  19. I can see my last comment is still awaiting moderation. You are welcome to delete it. What was intended to be critical in a humorous way came across more as crass and inappropriate. My apologies. The Fonz was not appropriately channeled as per comment guidelines.


  20. Love the trailer! When does the TV show air? – Seriously though after watching it a few times this could be your pitch video for a television show. As soon as it ends I want an episode either on TV or online! Here is a monetization option – run this as a webisode series where you take sections of the 4hour chef and create online video for the entire chapter or topic from the book. I seriously would subscribe to a concept like this where you not only have a place to sell the book – like your blog but a place to showcase fresh content from it on a regular basis would be awesome. I would pay $10 a month for access if you released an episode weekly…


  21. Love it. I’m buying the book. Interestingly, I saw the cinematic trailer like a week ago or something and just saw this trailer now. Big difference. That one was cool and entertaining but this one felt more meaningful and valuable…


  22. Tim,

    I love your other two books and want to purchase this one. My girlfriend and I are travelling through South America for awhile. Currently we are down in the Patagonia region of Argentina. Where is the closest place, if any, to pick up a copy?

    I prefer a hard copy but if digital is the only option I will go that route.

    Thanks for all your hard work and inspiration.