How to Write and Promote New York Times Bestsellers: Tim Ferriss and Jack Canfield

Jack Canfield, as co-creator of Chicken Soup for the Soul, has more than 500 million books in print. Among them, he can count 47 New York Times bestsellers. Jack also provide me with the early advice and introductions that got The 4-Hour Workweek published, despite 26 rejections.

In the above video, which was filmed as a livecast, the tables are turned. I was honored to be interviewed by Jack and Steve Harrison, the founder of Radio-TV Interview Report (RTIR). In this conversation, we answer questions such as:

– How do I make writing (which I find hard) easier?

– How do I minimize writer’s block and overcome it when it creeps in?

– How have I improved my own writing?

– How do I handle or even plan controversial content?

– Is all PR good PR? (Short answer: No)

– What have I learned from Jack?

– How do you introduce your content to so-called “influencers” (a term I still dislike)?

– How do you craft the pitch and make the approach?

– What advice would I give to someone who wants to write their first book?

– How does one become more action-oriented during the process, and throughout life?

– How does the philosophy of Seneca apply to writing and selling a book?…

I enjoyed the dialogue and thought some of you might find it valuable as a stand-alone post. That is why I put it up.

But for more context, the complete multi-day livecast was held to promote a program that Jack and Steve created called “Bestseller Blueprint”. As you know, I have never promoted “programs” on this blog and have no plans to start. Jack and Steve’s program is not cheap, nor have I reviewed it, but if you’re interested, you can find more information here.

What other questions about publishing or writing would you like to hear or see me answer, if any? Please let me know in the comments.

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The Tim Ferriss Show is one of the most popular podcasts in the world with more than one billion downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

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