How Tim Ferriss Makes Money (and Other Things)

146 Comments

Two days ago, I saw the following tweet:

@tferriss so self-promo by referring to yourself in the third person can work. It’s ironic given the content of this http://su.pr/3BZbFL

This was in response to my tweet, which read:

Inc. Magazine – Tim Ferriss on the Pitfalls of Personal Branding: http://su.pr/3BZbFL

Ironic? Not really. Let me pose a question: what does a follower need to do if I write “My take on the Pitfalls of…”?

Before they retweet it (even with “RT @tferriss”), many will feel compelled to rewrite “My” as “Tim Ferriss’s” or “@tferriss’s”. Editing means fewer retweets. The same logic applies to some blog post titles, like this one, both for ease-of-sharing and SEO…

I have reasons for most of what I do.

David Siteman Garland dug into some of those reasons recently in an interview on Rise to the Top. He describes the content:

In this interview, I pick Tim’s brain on:

The shift from The 4-Hour Workweek to The 4-Hour Body. Why did he decide to go this route from a business, marketing, and personal perspective?

The business behind his books.

How has his perspective on marketing and promoting changed since the first book became an international phenomenon?

How he spent less than $10,000 and successfully took the 4-Hour Workweek to the New York Times Best Seller List.

The best approach for forming genuine relationships with bloggers.

The difference between hard selling and soft selling (and what it means for your brand).

How Tim Ferriss makes money.

An alternative to the typical “author model” of write a book and then speak/consult.

His advice for creative entrepreneurs like all of us.

Plus, much, much, much more.

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Odds and Ends: Advertising Competition

Wow! More than 500 submissions, and there are a lot of good ads. It will take me and my small army a while to get through them all, so please be patient! Some incredible gems were produced and, more important to me, the creativity was outstanding. More coming soon, and thank you for the awesome performance.

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Comment Rules: Remember what Fonzie was like? Cool. That’s how we’re gonna be — cool. Critical is fine, but if you’re rude, we’ll delete your stuff. Please do not put your URL in the comment text and please use your PERSONAL name or initials and not your business name, as the latter comes off like spam. Have fun and thanks for adding to the conversation! (Thanks to Brian Oberkirch for the inspiration)

146 comments on “How Tim Ferriss Makes Money (and Other Things)

  1. I have both of your books and I got a sixpack now! I am working on my internet business to achieve the same success some day. Thank you for the inspiration you give us.

  2. I would love to listen to this interview but it is not letting me view it. Does anyone have a link to where I could watch it? Thanks in advance.