Let Me Promote Your Product (or Location) to Millions

127 Comments


(Photo: Matthew Field)

[UPDATE: We have all of the products we need at this time. Thanks so much!]

This post will be short and sweet.

The book launch for The 4-Hour Body, the follow-up to The 4-Hour Workweek (#1 NY Times, 35 languages), will be enormous. There will be big media, incredible partnerships, never-before-seen experiments, and much, much more.

Here are two things I’m looking to add to the mix:

– Giveaway products or services.
– Party location in NYC for a huge launch party the week of Dec. 13. Minimum 400-1,000 people.

Now, the details…

Giveaway products or services

OPTION A: VIP gift

I will be having VIP parties for the launch, as well as mailing copies to celebs and “influencers” (as much as I hate that word, it’s accurate). Here’s a sample pic from my last party, held on a warship in SF bay, featuring me, Kevin Rose, and Paula Abdul. The 4-Hour Body recipients will be a very good group to get in front of.

In both cases (parties and mailings), I’d like to include cool products that would complement the book. Might your product fit?

Click here to submit your product!

OPTION B: Promoted on the blog

I will be promoting The 4-Hour Body on this blog, which is currently about the 1,600th most popular website in the United States, according to Alexa, and tracked by media ranging from The New York Times and The Wall Street Journal to Inc. Magazine and others.

I will be offering bonuses to people who buy multiple copies of The 4-Hour Body, much like Gary Vaynerchuck does here. Bonuses could include physical goods, digital services (no e-books, please), subscriptions, experiences (world travel, lodging, etc.), or just about anything.

I’ll be promoting the hell out of any bonuses. This is cheap marketing when you consider alternative means of reaching 1,000,000+ qualified unique readers. Check out the advertising rate card for Men’s Health, as one example. Important to also keep in mind: print doesn’t allow for impulse purchases… this blog does.

It’ll be a blast for everyone, especially the recipients. I’m hoping to go nuts.

Click here to submit your product or service for A, B, or both!

Party location in NYC

I am planning on having a killer party in NYC for 400-1,000 people the week of Dec. 13, probably between Wed-Sunday. From 7pm or 8pm until whenever. Tons of promo, celeb/VIP guests, invited media and journalists… the works.

Do you have the perfect location? Do you know someone who runs the perfect location? Please let me know.

I’ve done big parties around the world: San Francisco, London, Sydney, and Cape Town come to mind. All of them have been partnerships, ranging from the successful Merivale chain (Sydney) to Richard Branson’s Virgin Group (Cape Town, just before the World Cup).

What the venue gets:
– Massive PR before, during, and after the event; hundreds of people taking pictures, Tweeting, etc.
– All bar revenue for drinks, etc.

What I’m looking for: a cool venue that’s willing to host the party at little or no cost in exchange for the above.

Click here to submit your venue!

NOTE: Please don’t fill out this form to suggest venues. If you know someone who owns/runs a good venue, please forward them the link. It will simply get too messy otherwise.

Thanks!

QOD

Question of the day: what type of bonuses and prizes would you like to see for multi-copy/volume purchases of The 4-Hour Body? Crazy or outlandish is fine, as long as it’s something you’d actually enjoy.

Let me know in the comments!

###

Odds and Ends: Footage of Zero-G with James Cameron, director of Avatar, Titanic, etc.

Some of you might recall the auction I held for a zero-gravity flight with a small group including James Cameron, Jim Gianopoulos (Fox Films Chairman/CEO), Peter Diamandis (X PRIZE Foundation Founder and Chairman), and yours truly.

There have been a number of requests for video footage, so here it is.

All of the footage was taken with a tiny water-proof GoPro HD camera (not an affiliate link), which provides an incredible bang for the buck (around $260):

Posted on: November 11, 2009.

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127 comments on “Let Me Promote Your Product (or Location) to Millions

  1. The title had me consider asking you to promote my language hacking guide, but maybe for your *next* book I’ll have the kind of budget to consider asking :P

    I’m at over a dozen languages for my product, constantly adding more translations. I’ll catch up with your 35 quicker than you think! :D

    For a bonus I’d personally like to see
    a) Skype consultation session with yourself
    b) Membership to gym or free samples of particular products that you promote in the book

    Best of luck with 4HB – this is going to be the most epic launch in history!

    Like

  2. Tim,

    As someone embracing the minimalist lifestyle, I think the nicest thing you could offer would be access, either with you or maybe your agent (for aspiring authors like me). You could provide a one-hour business consult, a review of someone’s blog (what’s working/what’s not), or even just lunch in some cool locale. Personally, I think it’d be cool to just chat.

    Best of luck with the launch. I’m looking forward to it.

    Jen

    Like

  3. Hi Tim,

    I think one-on-one consulting would easily be my pick. My husband will be getting out of the Army in a bit over a year because we want to have more freedom with our time/location! So we are working hard now in order to do it.

    We can’t wait to get our copies of your book in December!!

    Best of Luck!!

    Amy

    Like

  4. One-on-one consulting and bringing the person to the party would be pretty sick. Have them arrive with you in a limo or something, allowing the winner to experience VIP treatment. This would cost you a little bit up-front, but I’d imagine that the experience would be so awesome for the winner that it would be worth it. You’d be changing someone’s life for a very minimal cost.

    Maybe it’s time I turn my online video course on juggling into a dvd and submit that to ya. Juggling is good for stress, so is right up the health alley.

    Like

  5. What an awesome opportunity, I would of loved to been able to submit my products that im working so hard to create, just the wrong timing unfortunately!, Big up Tim – your doing great things for the world.

    Tom Woodsalight

    Like

  6. A bit of a variant…

    Are you planning on executing an application of book material event? A way to get readership involved in measurable and actionable ways? (Bill Phillips with the Body For Life Campaign rolled it huge back in the day.)

    Is there a way to tie this together with the promo to get more of a long-term affair verses a one night stand?

    Like

  7. Of course everyone wants a private 1-hour consult. But that’s worth, what, tens of thousands of dollars now? ;)

    Maybe you can give out a few thousand DailyBurn premium accounts? I’m sure you can work the metrics so DailyBurn profits in the end.

    Also, you should offer something cool for people who BECOME SUPERHUMAN within 90 days! You’ll have to define what that means, but maybe provide access to a private Skype screening where you share ideas and such that will be in the “updated and expanded” edition sure to launch in 2 years.

    Like

  8. If you are thinking a smaller prize – Why not set up a special email address for the promo and have an “ask Tim a question”.

    I know I would love to ask you advise on some things and an email might be a great way to ask you that. You could dictate the answer to YMII and the email could come back… happy me!

    Frothing at the mouth for the book to arrive!

    Jeff

    Like

  9. A one on one phone call would be awesome as a prize. A variant could be “Tim Ferriss my company/my body”: some hours of consulting where you personally help the reader to follow your method over months. Plus it gives you case studies for later book updates.

    Like

  10. I ordered 2 advance copies from Barnes & Noble at that 1st promotion – can’t wait to read the book and get started. Thanks so much for doing all the work (research, writing, guinea piggery)!

    I think a cool bonus (not saying that 2 books is the right price, probly more like 200) would be to get a review and set of suggestions for one’s blog, either from you or from someone whose advice you would take. This could be streamlined for a larger number of bloggers by getting the neophyte blogger answer to benchmark questions first (do some measuring) and then you provide the review. And I bet that would make an interesting blog post…

    Like

  11. I like Williams idea with an outlandish twist. A case study where you help one person get the Body results that are right for them, and then help them to create a muse business from the experience/results/related discovery etc. . .
    How sweet would that be? Totally a dream prize!!

    Like

  12. Tim,
    This is a pretty incredible deal. I only wish I had a product to promote now, but alas, I’m still developing a few. I can’t wait to see how it goes. I’m excited to read your new book when it comes out, and I have no doubt that this will be a major success.

    Brett

    Like

  13. Tim,

    I would suggest 2-3 different prizes.

    1) If you buy 2 books you will be included in an online video Q and A with you and maybe a guest? simple, fairly cheap and I know I would buy two books if it had a guaranteed “prize”. and I’m not talking just one on one video chat but a collective thing like you’ve done in the past.
    2) If you buy two you get the above plus a “raffle ticket” into a trip around the world or something.
    3) buy 3 books or more you get another ticket for above “raffle”

    with some kind of setup like this everyone walks away happy and it encourages more book purchases. :-)

    Cheers.

    Like

    • Tim,

      I would suggest 2-3 different prizes.

      1) If you buy 2 books you will be included in an online video Q and A with you and maybe a guest? simple, fairly cheap and I know I would buy two books if it had a guaranteed “prize”. and I’m not talking just one on one video chat but a collective thing like you’ve done in the past.
      2) If you buy two you get the above plus a “raffle ticket” into a trip around the world or something.
      3) buy 3 books or more you get another ticket for above “raffle”

      with some kind of setup like this everyone walks away happy and it encourages more book purchases. :-)

      Cheers.

      Just to add on what I’ve already written. It seem the majority of people like the idea of a one on one consult with you. Maybe that should be the big “raffle” prize?

      Like