(Photo: Matthew Field)
[UPDATE: We have all of the products we need at this time. Thanks so much!]
This post will be short and sweet.
The book launch for The 4-Hour Body, the follow-up to The 4-Hour Workweek (#1 NY Times, 35 languages), will be enormous. There will be big media, incredible partnerships, never-before-seen experiments, and much, much more.
Here are two things I’m looking to add to the mix:
- Giveaway products or services.
- Party location in NYC for a huge launch party the week of Dec. 13. Minimum 400-1,000 people.
Now, the details…
Giveaway products or services
OPTION A: VIP gift
I will be having VIP parties for the launch, as well as mailing copies to celebs and “influencers” (as much as I hate that word, it’s accurate). Here’s a sample pic from my last party, held on a warship in SF bay, featuring me, Kevin Rose, and Paula Abdul. The 4-Hour Body recipients will be a very good group to get in front of.
In both cases (parties and mailings), I’d like to include cool products that would complement the book. Might your product fit?
OPTION B: Promoted on the blog
I will be promoting The 4-Hour Body on this blog, which is currently about the 1,600th most popular website in the United States, according to Alexa, and tracked by media ranging from The New York Times and The Wall Street Journal to Inc. Magazine and others.
I will be offering bonuses to people who buy multiple copies of The 4-Hour Body, much like Gary Vaynerchuck does here. Bonuses could include physical goods, digital services (no e-books, please), subscriptions, experiences (world travel, lodging, etc.), or just about anything.
I’ll be promoting the hell out of any bonuses. This is cheap marketing when you consider alternative means of reaching 1,000,000+ qualified unique readers. Check out the advertising rate card for Men’s Health, as one example. Important to also keep in mind: print doesn’t allow for impulse purchases… this blog does.
It’ll be a blast for everyone, especially the recipients. I’m hoping to go nuts.
Party location in NYC
I am planning on having a killer party in NYC for 400-1,000 people the week of Dec. 13, probably between Wed-Sunday. From 7pm or 8pm until whenever. Tons of promo, celeb/VIP guests, invited media and journalists… the works.
Do you have the perfect location? Do you know someone who runs the perfect location? Please let me know.
I’ve done big parties around the world: San Francisco, London, Sydney, and Cape Town come to mind. All of them have been partnerships, ranging from the successful Merivale chain (Sydney) to Richard Branson’s Virgin Group (Cape Town, just before the World Cup).
What the venue gets:
- Massive PR before, during, and after the event; hundreds of people taking pictures, Tweeting, etc.
- All bar revenue for drinks, etc.
What I’m looking for: a cool venue that’s willing to host the party at little or no cost in exchange for the above.
NOTE: Please don’t fill out this form to suggest venues. If you know someone who owns/runs a good venue, please forward them the link. It will simply get too messy otherwise.
Question of the day: what type of bonuses and prizes would you like to see for multi-copy/volume purchases of The 4-Hour Body? Crazy or outlandish is fine, as long as it’s something you’d actually enjoy.
Let me know in the comments!
Odds and Ends: Footage of Zero-G with James Cameron, director of Avatar, Titanic, etc.
Some of you might recall the auction I held for a zero-gravity flight with a small group including James Cameron, Jim Gianopoulos (Fox Films Chairman/CEO), Peter Diamandis (X PRIZE Foundation Founder and Chairman), and yours truly.
There have been a number of requests for video footage, so here it is.
All of the footage was taken with a tiny water-proof GoPro HD camera (not an affiliate link), which provides an incredible bang for the buck (around $260):