Tim Ferriss and Ramit Sethi on Blogging Techniques and Self-Publishing vs. Big Publishers


Last week, Ramit Sethi and I recorded a private videocast for a select group of readers. The three short videos below, all 2-8 minutes in length, describe our blogging tips and techniques, as well as an examination of traditional publishing vs. self-publishing.

He and I have both had the privilege and tactical experience of:

1) Building highly-trafficked blogs in a crowded blogosphere of more than 120 million blogs. More important, both of our blogs are well-known for action-oriented readers (For data on this blog’s readers — that’s you! — check this out).

2) Publishing books that reached The New York Times bestseller lists. Ramit’s experience is fresh and most up-to-date from his last three weeks with I Will Teach You To Be Rich, while I wrote The 4-Hour Workweek, which has been on the New York Times business bestseller list continually for 23 months, since its publication in April of 2007.

Here are some of the topics we cover in the a la carte videos:

Currencies Besides Royalties and Direct Income
Google Juice and SEO Misuse
Choosing Post Topics: From Google Keyword Tool to Stumble Upon
Post Length and Publishing Time
Tactical Redating of Posts

Regarding the plug-in I mention for keeping your best content on your homepage, the very smart Lloyd Budd at Automattic explains:

Have your WordPress theme developer to update your theme to take advantage of the simple 2.7 feature “sticky posts” to have articles stay on the front page: http://codex.wordpress.org/Function_Reference/is_sticky

Self-Publishing vs. Big Publishers – 5:11

How to Build Traffic – 7:22

More Blogging Tactics – 2:35

In Ramit’s latest post, you will find an additional video on our mutual “false starts” and mistakes.

Posted on: April 22, 2009.

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117 comments on “Tim Ferriss and Ramit Sethi on Blogging Techniques and Self-Publishing vs. Big Publishers

  1. Hi Tim,

    I am grateful to find your blog via Ramit Sethi and have to tell you that I am looking at blogging in a different light now thanks to you guys. I am looking to increase my readership and the quality of my content and this gives me the direction in which to shoot for.

    I enjoyed your book ” The Four Hour Work Week ” and now will definitely enjoy your newsletter.



  2. Tim,

    Give BlogGlue a try, its ideal for self publishers. It allows you to network with other bloggers, almost like Facebook. The network recommends posts from your blog as you publish them.

    We use relevance, are really goos at it, 5% – 35% CTR. It drops into your blog, let people know you’re running it and I promise with your name recognition you’ll have a few thousand bloggers recommending your blog posts within a few days.

    Giv me a shout, I’ll upgrade you gratis!


  3. As a real newbie starting out on my first faultering steps into the big wide blogging world, your advise and guidance is such an inspirational help. So many people out there are favouring so-called advise such as make all your blog posts 500 – 600 words, SEO is it! Keywords & phrases is the root to Eldorado. Sexy traffic secrets for getting 1000,000,000,000,000 hits a day bazonga! that it’s refreshing to hear you qualify my own gut feelings that:

    The Secret to Blogging Success is to … Just Write Good Content. And …

    Love what you do. Love what you write, & be genuine. Give value. Give MORE value. Give something that will improve lives.

    Thanks guys.

    Don’t have my blog up & running yet – still writing that “good content” – but hope to soon. I’ll just put some of your 4-hour work week tips into practice! In the meantime, feel free to join me on Facebook. I’m there as TM Southern, author. Feel free to “Like” me too. See you all there.



  4. Hey Tim /Ramit,

    great clips & great advice – I love the rapport between the two of you in these clips,

    I have to admit, I also often ponder the ‘length of post’ question and have had (presumably busy) readers ask me to write shorter posts but then I have to assume that other readers prefer longer posts (borne out by traffic stats) and always quickly come to the conclusion that the post is simply as long as it needs to be without worrying about it – I just write until I’m finished.

    I also think there’s a lot to be said for the way a long post is chopped up into well formatted and clearly titled chunks so it’s easier to digest (and removal of any distracting clutter is obviously a good idea too),

    take care & best wishes,