Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies


Tim and Kevin from Glenn McElhose on Vimeo.

In this video, Kevin Rose — founder of Digg and others — and I talk about how we invest in other companies as “angels” and how we choose names for companies. Topics include:

-How to test company or product names using Google AdWords
-Kevin’s criteria for both good site names and good angel investments
-The role of start-up “advisors” and investors
-How I choose companies to work with: overlap, PR options, UI design…

It’s an Oprah-style conversation, so if watching isn’t an option, you can also opt to let the audio play in the background while you’re doing other things. Let us know if you’d like to see more of these brainstorming sessions.

Special thanks to Glenn McElhose for the great video shooting and editing!

Posted on: March 31, 2009.

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198 comments on “Kevin Rose and Tim Ferriss Discuss Angel Investing and Naming Companies

  1. Very cool and very amusing perspectives on creative, somewhat guerrilla, market research techniques.

    It’s sad to see books with brilliant content, and companies with interesting concepts, get absolutely no exposure and more or less fall completely off the intellectual map simply because the authors/founders fell in love with a title that didn’t make any real market sense (and therefore dollars-and-cents).

    Fun conversation, guys, thanks!


  2. I’d love to see more of this. Great content and a awesome perspectives. Even if it was a once a month type of thing, I’d be a huge fan.


    p.s. Seriously, just take the plunge and get the iPhone. Sure you’ll waste time on it every now and then, but there are so many benefits with some of the great apps out there.


  3. Very much enjoyed the video. Strategic naming is so important. When done correctly, names create products versus tagging existing ones. Love it.

    J. Smith Adams


  4. Hey Tim and Kevin,

    This is a great video! Would love to see it as a podcast or something recurring.
    I’m interested in seeing Kevins wireframes.


  5. Awesome. I love hearing the background story to how products are brought to market. Valuable lessons to be learned :)

    I’d love to see these sessions every other week or so.


  6. The discussion was really helpful and would certainly be nice to see a few more. @Kevin you mentioned how simply it comes to your mind when thinking about planning a startup. I was wondering if you wouldn’t mind doing a podcast sort of bulleting out those requriements that someone young and new in the market could follow?