Drew Curtis is the CEO of Fark.com and one cool dude. Not only did he introduce me to horseracing and Woodford Reserve four-grain bourbon, but he is — in my opinion — the most brilliant media observer and trend identifier in the US. No joke. On top of that, one thing was glaringly obvious when I crashed on his couch just outside of Louisville: he is happy ALL THE TIME. This is highly relevant to the advice he gives here in our little Q&A:
1. What is “news” now vs. in the 50s? If different, why?
There were certain things that respectable journalists wouldn’t write about in the 50s. For example, JFK managed to keep his affairs under wraps even though most of the white house press corps knew about it. They refused to write stories on it because it wasn’t respectable. Not that it’s a great ideas to have affairs or anything, but at least there were standards. Those are being slowly whittled away. When Saddam was hung, illicit camera phone footage ran on every major network for three days. We’ve crossed the snuff film barrier; all we have left is hardcore pornography as a limit to what media won’t portray.
2. Which media patterns do you find most annoying, and which media patterns do you think are the most dangerous without being obviously so?
Equal Time for Nutjobs. It’s all funny when you talk about people not believing in moon landings, or who think an alien crash-landed in Texas in
1897, or who believe that there was once an ancient mediterranean civilization in Florida. It’s another thing entirely when people start to believe that denying the holocaust is a valid opinion.
3. If you had to limit your information intake to less than 30 minutes a day (excluding email), what would you consume/read/watch?
Nothing. I’d wait until my friends asked me “did you see that?” and then say “no, why do you ask?” and see if their response is interesting. You can always catch up later. Oftentimes when news breaks it’s hours or days before anyone knows what actually happened. Wait until next week for the summary if it’s that important.
4. What was the specific incident or realization that inspired you to write this book?
Initially, I noticed that a story about German condom sizes being too large would reappear occasionally. Then I noticed other stories that
re-appeared on a regular basis, like Seasonal Articles that come out every year (“There Will Be Traffic on the 4th of July”, “People Procrastinate When Filing Their Taxes”, and the inevitable combo article of “Where To Get Your Halloween Candy X-Rayed — By the Way, It’s a Hoax”
Then I noticed other patterns like Media Fearmongering, Out of Context Celebrity Comment, and so on. But the kicker was noticing that when
actual news does occur, all of these types of stories vanish completely. Until the event ends, and then media returns to its old ways
5. What advice would you give to someone who feels guilty if they’re not keeping up with the latest “news”?
Take two weeks off. Don’t watch any news, don’t read any news, don’t listen to any radio talk shows. Then tune back in. Did you miss
anything? Nope. It’s the same old crap, different days. That’s what I’m talking about in my book — the media patterns that are used to fill space. It’s 95% or more of the content of any given news show.
For you low-information diet aficionados out there, as well as anyone who wants a snort-milk-through-your-nose funny read, go grab a copy of Drew’s awesome (he has blurbs from Stephen King and CNN producers) new book, It’s Not News, It’s Fark: How Mass Media Tries to Pass Off Crap as News. It rocks.
Other Updates and Tidbits — Learning Annex Canceled, New 4HWW Tools from Readers, and 4-Hour Frauds
All Learning Annex appearances scheduled for this week (LA, San Diego, SF) have been canceled.
Because of an unfortunate scheduling mishap, I will not be appearing at the Learning Annex locations in LA, San Diego, and SF this week. My sincerest apologies. This was due to factors outside of my control, and I would like to offer all of you who prepaid for the Learning Annex free entrance to my next speaking engagement where this is possible. Please keep your e-mail receipts!
Finally — a beautiful Excel spreadsheet for Dreamlining!
I owe a special thanks to Jared Goralnick and SET Consulting for putting together a beautiful free spreadsheet that all readers can use for automatic Dreamlining. Download it here and be sure to read the instructions. Too cool. Thanks, Jared!
4-Hour frauds: request for leads and invitation to stop.
It appears that there are a number of people running around offering “4-Hour Workweek” seminars and claiming to be affiliated with me (thanks for the heads up, Shawn). I have no products or seminars related to the book, so this is complete falsehood. If anyone has any information related to anyone doing this, please email it to amy @ fourhourworkweek.com. It has also come to my attention that a number of individuals are using the 4HWW content and trademarks to sell derivative products, primarily online (even linking from my forums!). This includes using the 4HWW trademarks in GoogleAdwords ads and text.
To those of you selling these seminars and products, and using the trademarks for commercial purposes, I invite you to stop. It’ll be about a week before I revisit this to see if it’s continuing. I hate lawyers and all of that, but misrepresentation and federal trademark violation is serious business with serious punishments. I’m sure some of you were unaware that what you are doing is illegal, but now you know: please stop.
Posted on: July 1, 2007.