How Scoble Reads 622 RSS Feeds Each Morning

Uberblogger Robert Scoble is truly one-of-a-kind. For those who don’t know, he became famous as a technical evangelist at Microsoft and quickly became their most outspoken and influential blogger. He now interviews people like Bill Gates, and the worldwide media reports on his every move. One of his most mindboggling skills is information management. He currently reads 622 RSS feeds a day — it used to be 1,400 feeds a day!

How the hell does he do it?

I dropped by the Podtech offices and hung out with Robert to find out. How does he avoid overload and process so much information? In this exclusive 11-minute interview, we answer quite a few burning questions I’ve wanted to ask since first meeting Robert:

Which RSS reader does he use and why?

How does he configure it to save time?

What are simple keyboard shortcuts anyone can use?

How does he find and pick feeds?

How can you catch his eye with your posts?

How does he use RSS feeds for building relationships?

How does he use sites like Techmeme/DIGG vs. niche blogs?

One thing impresses me about Robert more than all of his credentials: he smiles more than almost anyone I know. All the time! There is much to be learned from the Scobleizer. The ending of the interview — Robert’s last line — is also not to be missed.

My apologies for the hyperactive camera work, but the whole thing was quite impromptu, and I’m no Spielberg. Just close your eyes and listen if I make you seasick.

[UPDATE: Sorry, but the below video has been removed. Not sure why. Apologies!]

Stay tuned for part II, coming in the next week, which will answer the question: How does Robert Scoble read and organize e-mail? From speeding up Outlook’s performance to reverse spam filtering, it’s all covered. In the meantime, for a solid overview of how I cut e-mail time by about 90%, see my new manifesto at Seth Godin’s ChangeThis.

The Tim Ferriss Show is one of the most popular podcasts in the world with more than one billion downloads. It has been selected for "Best of Apple Podcasts" three times, it is often the #1 interview podcast across all of Apple Podcasts, and it's been ranked #1 out of 400,000+ podcasts on many occasions. To listen to any of the past episodes for free, check out this page.

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[…] The distribution of links in blogs can be modeled by a Power Law almost perfectly. A-List bloggers read hundreds of data feeds per day. They find the content that will uniquely appeal to their user demographic, comment on it, […]

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[…] Robert Scoble while commenting on a single blog post…one of the many, from among his 600 RSS feeds in Google Reader. View the video here. Sphere: Related Content Add to: […]

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[…] Check it out! While looking through the blogosphere we stumbled on an interesting post today.Here’s a quick excerpt […]

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[…] on RSS reading productivity, Rober Scoble has an interesting video on Tim Ferriss’ blog with additional RSS reading tips. (It’s in video!) Software tips Time saversShare This Related StoriesShould I take notes on […]

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[…] had discovered how to read feeds properly needed them to do it even faster.  Robert Scoble reads 622 tech-related feeds every day!  Many people have great tips on how to read your feeds better and faster but, my […]

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[…]      But it forces me to consider a difficult question.  How many feeds before I reach overload?  Each week I add new feeds.  The goal is to cut through useless and repetitive news.  Each extra feed increases the chances of missing important or interesting information.  I don’t want to end up reading 622 RSS feeds each day. […]

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trademark registration
16 years ago

This is a very impressive post. Interesting to see how professional RSS-subscribers do things. This is extremely informative for those of us starting to use RSS feeds.

trademark registration
trademark registration
16 years ago

Very interesting post. It’s great to know how a true professional manages RSS feeds. A great video for those barely starting out subscribing to RSS feeds.

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[…] Tim Ferris’s interview, Robert Scoble explains that he reads the headline, sees who the author is and what blog the post […]

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[…] may have heard of the wordpress magazine. In the blogging world where everyone is subscribing to 600+ rss feeds you may be looking for a site that brings all the content from the masses to 1 site, like techmeme […]

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[…] a od v?erejšího dne pro to má o d?vod víc. Robert Scoble s Google Readerem v akci díky video podcastu Timothyho Ferrisse. Loading… Tagy: Blogy, Google Reader, produktivita, Robert Scoble, RSS, Tim […]

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[…] How Scoble Reads 622 RSS Feeds Each Morning […]

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[…] recently came across Tim Ferriss’s [1] entry How Scoble Reads 622 RSS Feeds Each Morning, which motivated me to post an “aha” I recently had about processing RSS feeds. (What I […]

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[…] and then bragging about reading a lot of blogs in your RSS feed (which I thought was reserved for megalomaniacs, but at least in that case there’s a reason), but somehow even less […]

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[…] When I look down the list of aggregated del.icio.us links over there on the right-hand side of this page, I get the sneaking suspicion that I don’t get out much. By which I mean that I don’t seem to have enough volume or variety in the sources of my information/inspiration. Noah and Amber and Arthur and so many others seem to be doing much better than I in that regard. (Heaven forbid I venture out into the dangerous world where Scoble cavalierly consumes 622 RSS feeds daily.) […]

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[…] March 28, 2008 · No Comments Earlier today, Steve and I were discussing how we get our news. He prefers to go out and get his news, while I want my news to come to me. Case in point, I (currently) have 112 subscriptions in my RSS news reader. I typically read somewhere between 100 and 200 posts per day.  (n.b. “read” is actually “skim”. I only “read” those items for which I have a particular interest). Now before you fly off the handle, Robert Scoble, a technical evangelist for Microsoft, reads about 622 posts each morning. […]

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[…] like Robert Scoble says at the end of this video, should I just forget about it and is ignorance bliss after all? Nah, it […]

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[…] Yet I’d argue RSS is essential for the busy solo. We simply cannot afford to spend time that we don’t have to spend. How much time are we really talking about, though? It’s a fair question. I estimate I save about five seconds a blog. Not much individually. But added up over the 300+ blogs in my feed, times however many days a week I keep up with them — that’s time I’d like to keep, thanks. That’s time that could be directed to publishing our own articles. (That’s not an outrageous number by the way; Scoble hits over 600.) […]

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15 years ago

[…] Here’s how IT Bloggeratti Robert Scoble monitors over six hundred RSS feeds daily. […]

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[…] after nearly six months of hoarding feeds, I looked up and had 379 subscriptions. It’s not Scoble-esque, but way too […]

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[…] I know there are people that read far more stuff than me. But my questions is how and why? So many blogs out there now just repost stories from other sites. […]

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[…] Piper’s step-by-step approach to Google Reader (link at the end of the post). Also see Tim Ferriss’ interview with Robert Scoble and see how he keeps up with over 600 RSS feeds a […]

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[…] RSS feed reader, appropriately called Google Reader. I had discovered it after seeing a blog post featuring a video of blogger and information junkie Robert Scoble demonstrating how he went through […]

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[…] keep reading more and more posts from overloaded bloggers, I’ve started thinking a bit more about what exactly […]

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[…] a cheat sheet of the different combinations that you can access by simple typing ‘?’.  Here’s a fairly old video from Tim Ferriss where Robert Scoble describes how he uses Reader with the keyboard to read over […]

Usenet Nut
Usenet Nut
15 years ago

Thanks a few interesting points there some good pointers for handling a large amount of internet data

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[…] to Tim Ferriss and Robert Scoble for some of these tips.  And here is a full list of Google Reader keyboard […]

Arun
Arun
15 years ago

I usually dont take this kind of personal branding and hero worship seriously. Reading 600+ RSS feeds is not much to be heaved about. I manage 150 RSS feeds, 200 domain content, visit a thousand web sites each day and answer forum posts and blog comments. I know many people who do more than me. While that is admirable, it is not that only Scoble has this so-called :”talent”

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[…] How Scoble Reads 622 RSS Feeds Each Morning — this is a video post/interview filmed by Timothy Ferris which has shattered my belief that he’s only bad at one thing, and that’s hiding the fact he’s a superhero. Turns out he’s also quite bad at holding a camera. The video prompted me to examine my own feed-reading habits and share some tips in tutorial form. It’s a good visual aid for some of the principles in the resulting post. […]

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[…] I was originally skeptical of RSS, but once I bought in, I at the whole hog. I tried to pull a Scoble. I read thousands of blog posts a day, I was a […]

Luke
Luke
13 years ago

seems like a complete waste of time, overload of information? good for him tho lol.

trademark dude
trademark dude
11 years ago

Wow, great article! crazy that its still relevant so many years later!