Mastering the Low-Information Diet… and Pre-order Crisis!


Presenting “Mastering the Low-Information Diet” at the Web 2.0 Exposition in SF (Scott Beale / Laughing Squid)

Jeff Bezos, founder and CEO of Amazon… Eric Schmidt, Chairman of Google… Tim Ferriss?! Too surreal.

I presented last Sunday at the Ignite portion of the huge Web 2.0 Expo, where two groups of speakers each gave 5-minute presentations of 20 slides. Each slide was set to auto-advance after 15 seconds. There was free beer, it was fun, and — unbenownst to me — attendees voted on their favorite presentation in each group via cell phone using Mozes. I won the first heat and was informed that I would be speaking at the keynote today in front of 3,000 people! Other keynote presenters included Jeff Bezos and Eric Schmidt.

I’ll be covering “Mastering the Low-Information Diet” in great depth on May 9th, when my manifesto on the same topic will be published through Seth Godin’s ChangeThis. In the meantime, here is part of the Sunday video, which covers: batching e-mail, applying the 80/20 principle to time-consuming customers, outsourcing your life to overseas assistants, and scheduling life to prevent work from filling evenings and weekends.


I just learned that most bookstores in the CA bay area have understocked my book (which launches next Tues.), planning to have only 1 or 2 copies in stock! This is a disaster, as there is already demand and people will need to wait up a week for reorders to arrive, killing the book’s first week of sales.

This first week is CRITICAL for bestseller lists, both local and national. Pre-orders online are equally important, as all pre-orders count for the first week’s national sales.

If you are thinking of getting the book and are not in the CA bay area, please preorder on Amazon. If you are in the bay area, please call one of the below stores to preorder ASAP this week!

The 4-Hour Workweek, Timothy Ferriss (ISBN number 0307353133)

Stacey’s, 581 Market St. San Francisco, CA 94105. (415) 421-4687
Book Passage, 51 Tamal Vista Blvd., Corte Madera. (415) 927-0960
Cody’s Books, 1730 Fourth Street, Berkeley, CA 94710. (510) 559-9500
Kepler’s, 1010 El Camino Real, Menlo Park. (650) 324-4321

If you’re still wondering about the book, please check out the buzz and review and summary posted today by uberdesigner David Seah, whom I’ve never met.

Thanks to all for helping me with this! It’s my first book, and I put more than 2 years of sweat and tears into it. More big news to come soon.

Posted on: April 19, 2007.

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28 comments on “Mastering the Low-Information Diet… and Pre-order Crisis!

  1. That’s unfortunate about the pre-orders. Regardless, you’ve got a great book. I’m sure it will still sell. My advance copy arrived on Monday and I’m about 2/3 through it. It’s given me a lot to think about and I plan on writing an in depth review for my blog.


  2. Hi John, thanks so much for the comment, and I look forward to your thoughts!

    Jeff, the books for those at SXSW who got their requests in on time shipped out earlier this week (I only saw the book for the first time late last week!), so you should have them next week. That said, if you can order a copy on Amazon for your closest workaholic friend or family member, that’d be awesome!

    Marcie, the book should be available nationwide at most booksellers, but I’d encourage you to preorder to avoid the stocking issue mentioned in the post. Barnes and Noble should be able to get it quickly, as should other bookstores that use major distributors.

    Thanks to all!


  3. Tim – your presentation at Ignite was great. Congrats again on winning the audience text poll. Checking email twice a day will be tough though….


  4. Irv, your technology is great! Check out, if you haven’t already. Really cool stuff. My first exposure was at Ignite, and I was really impressed.

    Michael, thanks so much for the support! I look forward to your thoughts and questions once you read it.

    All the best,



  5. Hi Marc-Antoine,

    Thanks for the kind words! People will be able to order the e-book starting next Tuesday, the launch date. This is the page:

    This is a good option for those of you internationals, as though the book is already planned for Dutch, Japanese, Russian, and others, it will take at least 6-12 months for it to make it to most countries.

    Good question — thanks!



  6. I’m leaving to Mexico tomorrow and wanted to read it on the beach… Oh well, I’ll wait till I get back.
    Thanks for the quick answer Tim.


  7. I just bought your book last evening at a Barnes & Noble in Geneva, Illinois. They had several copies available.

    I’m several chapters into it. Good stuff.


  8. I’m so happy to hear you’re enjoying it so far, Frederick! We just had a great pre-launch party last night, and I’m really excited to finally have the ideas and stories out in the world. If you have any questions as you move through it, please don’t hesitate to drop me a line.

    Thanks for reading, and keep an eye out for the online bonus chapters when the launch is official on 4/24!

    All the best,



  9. Hey Tim,

    I just picked up your book from the Borders near Powell St, in San Fran. They had only two copies on the shelves, but I was quite excited to see it was even there already. I’m saving it for my flight home to NY on the red-eye this evening. I can’t wait. Good luck with the book launch.

    – Chris


  10. Tim, I ordered from Amazon and cannot wait for it to get here. (my local stores in Houston didn’t have it in inventory yet) I’ve read through so much of your site and am so looking forward the book! I’m thinking it’s just what the doctor ordered. :) Great stuff.


  11. I just got the book through Audible and can’t listen fast enough! One problem – to access the reader’s portion of the website you need a word on a certain page. Alas, I have no pages! Any suggestions??